How To Choose The Best Branding Agency

81 per cent of consumers said that they need to be able to trust the brand in order to buy from them.

Building a brand is a fundamental aspect not just for commercial success but also for how audiences perceive your company. Branding is a lot more than a logo, it refers to the values that your brand evokes in the audience.

Getting branding right the first time is crucial as it is an expensive affair that can impact your relationships and business over the long term. If you are looking for a branding partner, be sure to start right by partnering with one of the best branding agencies in Mumbai.

To make sure you choose the right one, we bring you an ultimate checklist for choosing a branding agency.

Portfolio

An agency’s portfolio is a great way of understanding its accomplishments and work style. The more diverse the portfolio, the more chances they offer for a creative solution. Similarly, be sure to look for examples in your industry or area of business. A creative portfolio is great but if it isn’t in line with your business, it may not be the best fit for you. However, look for creative solutions – knowing that the agency can apply innovative solutions in different industries can offer far more insight than having an agency that only offers branding in a certain type of industry.

Expertise

When it comes to identifying the right branding agency for your company, be sure to check out their areas of expertise. Are they capable of successfully crafting a branding campaign about your business in your industry?

Here, the skills most needed will be innovative thinking and unique solutions to get your brand the recognition you desire from your audience. Look for past experiences where the brand has showcased its expertise. Even if they don’t have specific experience in your industry, look for branding agencies in Mumbai that offer creative solutions in projects they worked on and their consistency in being able to create unique solutions that best promoted the brand.

Process

A clear, articulate, and well-defined process is one of the most important aspects to check when planning to hire a branding company in Mumbai. Creative solutions are well and good but if they are not implemented correctly, they are likely to fail. The agency should have a well-crafted branding process that they should be able to talk you through.

Additionally, branding requires a lot of research from the agency based on which they would propose their branding plan. Without a clear process that outlines the methodology to build a brand, the agency will be relying on guesswork or company information itself. The effectiveness of an agency’s campaign and its success will largely depend on its process. Also, it will offer you a clear timeline and understanding of expenses for the work to be done.

 Location

This is not a deal-breaker as owing to the pandemic a lot of companies have shifted online. Instead of limiting yourself to a geographical location, you can now work remotely with an agency that specializes in the skill you are looking for. However, in case you are looking to build a long-term association with an agency that allows personal interaction then it is advisable to look for an agency closer to home.

 Price

Branding is an important aspect and it certainly isn’t cheap. However, before you get too cautious on your price remember that a shoddy brand creation or rebranding will cost you a lot more than first cultivating a brand. Once you have a budget in mind, connect with the agencies and see which best works within your company’s resources.

Ask the agency how they calculate their payments. While some have a fixed rate, others may offer custom payments based on the work done. Others may also have an hourly billable rate. Make sure to clarify the way payments are calculated before making any decision. Keep in mind that branding isn’t a yearly expense. Instead, it is an investment that offers your company returns over the next 10 years. Make sure not to exceed your resources but also ensure that you are connecting with a valuable agency for your branding and not cutting any important corners.

When it comes to choosing the best branding agency it is important to take your time and find the right fit. Reach out to multiple agencies and choose the right one for your company and industry. Often it can be overwhelming to decide which agency to partner with. Make sure to review the parameters in the checklist given above and you will be able to partner with one of the best branding companies in Mumbai that can put your company at the top.