54% of social browsers use social media to research products.
As competition gets fiercer, brands are constantly looking for new and innovative ways to stand out. A strong online presence is a crucial factor for a business to get noticed by customers and position itself in the industry. One of the important tools of online marketing is the use of social media marketing services.
Social media platforms such as Facebook, Instagram, Twitter etc. offer brands a huge database of customers. However, simply being visible is no longer enough to guarantee a conversion. With an increasing number of businesses establishing their digital foothold, conversions have become increasingly difficult.
Social media and Amazon
When it comes to online purchases, the e-commerce giant – Amazon, is where the action is. However, just like social media, this platform is onboarding numerous businesses every day increasing the competition multi-fold. For a business to succeed, they need to be able to engage customers on social media while also directing them to Amazon for purchase. To know how you can accomplish this, be sure to connect with the best social media companies in Mumbai.
Here, we take a look at how you can use social media to drive traffic to Amazon
Create entertaining content
Your social media accounts need to engage and attract customers. Uploading regular posts with bite-sized content is a great way of increasing engagement. One of the biggest advantages of social media is the plethora of multimedia options available to generate unique and creative posts. Instead of explaining your product in text, upload a fun video or infographic showcasing your product’s features.
Be sure to up high-quality images of your product that instantly catch someone’s attention. This way even if they are simply scrolling through their news feed, they are likely to notice your product. An even better way is by uploading a short video showcasing your product and its use.
Videos get 21.2% more interactions compared to images and 18.6% more interactions compared to carousels.
Strengthen brand credibility and visibility
77% of consumers say they are more likely to buy from a brand they follow on social media.
Brand credibility plays a massive role in encouraging sales. People are more likely to purchase from a brand that is visible and active online. Using social media accounts to engage and interact with customers is a great way of boosting familiarity when they want to make a purchase. This platform also allows brands to connect with people in creative ways.
The more people engage and associate with a brand, the more likely they are to purchase a product from the same brand. This association benefits the overall company as repeat customers are more lily to purchase related accessories and other products from the same brand rather than switch to another.
Use Amazon links in bios
A great marketing gimmick is likely to pique the curiosity of a customer enough for them to click on the purchase URL in the bio. Adding the least resistance at this stage is important to allow customers to stay in the rhythm and continue their purchase. However, a lot of companies put up their website links here.
While this may work for big brands, it can be a huge problem for start-ups and small companies. Customers are unlikely to want to purchase from a company that they have no experience with. Instead, if they are directly sent to an Amazon page, they are more likely to finalise the purchase owing to Amazon’s credibility.
Don’t forget the keywords
In trying to come up with creative content for online engagement – don’t forget your keywords. High-ranking keywords are a critical factor for every post or content to keep your visibility high among prospective customers. Be sure to research keywords regularly to stay up-to-date with the latest trends and highlight them in the title, post description and content. Hashtags are another creative way to use keywords as well as create an association for your brand.
There is a lot of work to be done before directing a customer to your Amazon listing for purchase. Social media platforms are a great way to market and position your product followed by Amazon for completion of the sale. To know how to make use of your social media platforms to drive traffic to your Amazon page, be sure to connect with the best social media marketing company in India.