How to Improve Lead Quality For Your Facebook Campaign

Proven tips to boost quality leads from Facebook ads

26% of Facebook users who clicked on ads went on to make purchases.

Lead generation is one of the most critical aspects of a business. However, a huge quantity of leads that do not convert into paying customers rarely offers many benefits.  Facebook ads have become an important tool in Facebook Advertising Services owing to their huge database and reach. Yet, when it comes to generating leads, it’s not just quantity but quality that matters.

For those of you looking to enhance the lead generation quality from your Facebook campaign, here are some proven tips that actually work.

Don’t overwhelm the audience with information

When you’re asking users to sign-up for your promotion or offer, you may be tempted to explain in detail what you are offering. This is a big stake. Too much content can be overwhelming for the user. Instead, keep the content short, crisp and precise. This will help them get to the main point fast and be more likely to sign up.

Be specific about your ad copy

Facebook ads differ from Google ads in the way leads are generated. Google ads help you filter the target audience with the help of keywords and an optimised landing page. However, when it comes to Facebook, your number one quality enhancer is your ad copy. Be clear about what your product or offer is to target only prospective clients. In case a certain demographic factor or financial factor is a crucial distinguisher, include it in your ad copy for better clarity.

Focus on lookalike audiences

One of the fastest ways of generating quality leads is by focusing on a lookalike audience. This is basically targeting new customers that are similar to your existing customers. Most Facebook marketing services are centrally focused on the ad or campaign being run. By also focusing on the audience you are targeting, it can massively boost the quality of leads generated.

Add annotated images

While scrolling through an entire collection of posts, it is possible for people to miss out on your ad copy. To enhance ad visibility, add annotated images to your ad as well. These are simply images with text on them. Use an interesting and relevant image and put the highlights of your ad on it. This way even if your text ad is missed, audiences are likely to notice the image.

Be quick to follow up on leads

Over 90 million small businesses use Facebook, with a majority using it for free through Facebook Pages, Groups, and Messenger.

At any time, there are numerous companies trying to target the same user. For you to convert a high-quality lead, instant follow-up is essential. Even waiting for an hour can cost you a potential customer. Make sure you have the resources in hand to follow up with leads the instant they are generated. A great CRM setup can be what helps you convert quality leads to customers. For those of you unsure about how to go about this, be sure to contact a Facebook Advertising Agency.

Specify your call-to-action

This is one of the most basic and important requirements for generating quality leads on Facebook, and yet a lot of people miss this step. Tell the audience what you are looking for. By knowing exactly what they are signing up for, you will have only interested people signing up. Also, a lot of people may be new to leads and not aware of a pre-filled form. Let them know what to expect beforehand to avoid a high drop-off rate because the audience was surprised.

Monitor ad comments

One of the biggest boons of Facebook ads is the level of engagement it offers with audiences. However, if you do not respond to the audience, it can massively backfire on your brand. Be sure to monitor comments regularly and respond timely to them. Be polite, courteous and maintain the ‘voice’ of your brand. A brand that is active is more likely to gain credibility and sales than one which has no time for potential customers.

Conclusion

Facebook ad campaigns are a great source of lead generation for a lot of businesses. Optimising your ad and your audience can go a long way in honing your leads. To further enhance the efficiency of your campaign, be sure to keep testing them regularly. Identify what elements get the most attention and leverage it to further optimise your campaigns. Just like keywords and everything else digital, regular testing and monitoring are crucial to know what your audience is currently thinking and staying ahead in the conversion game.