79% of marketers see LinkedIn as a very good source of leads. For B2B marketers, 80% of their social media leads come from LinkedIn.
A website is one of the most important components of a company’s online presence. The website is the official space for a company to distribute information about its operations, philosophies, products and industry expertise.
Additionally, a well-designed and optimised website can work wonders in boosting your ranking and enhancing brand credibility. However, when researching a company, audiences look for more than just the website. Social media platforms, especially LinkedIn, are scoured for additional information.
With the right LinkedIn marketing services, companies can leverage this platform to serve as a valuable tool in addition to their website. Here, we bring you the most practical tips to convert your LinkedIn profile into a marketing machine that strengthens and supports your website.
Connect with prospective customers
SEO practices, such as keywords and optimised web pages, can work wonders in boosting your ranking. However, if your website visitors aren’t prospective customers that are likely to make a purchase, your profit margins will take time to increase.
LinkedIn allows you to search and connect with potential customers easily. Also, it makes it easier for like-minded people to find you. Getting noticed by your target audience on a professional platform can be a huge motivating factor in encouraging them to visit your website.
59% of sales professionals count on social platforms to sell. Salespeople also rank LinkedIn slightly higher at 70%, than Facebook at 64%.
Enhance brand credibility
With everything and everyone online these days, establishing credibility for a brand has become a foremost priority. Customers are unlikely to make a purchase or sign up for a newsletter with any brand they don’t find trustworthy.
An optimised website is a great start at establishing credibility, but it is a company platform. The audience is going to need another visible source to build trust. LinkedIn is a great professional platform that can boost a company’s image and credibility. The key here is to create an effective profile for which you can consult with a LinkedIn Advertising Agency.
98% of content marketers use LinkedIn for content marketing, especially for B2B marketing and lead generation.
Showcase your industry expertise
A knowledgeable brand or professional is far more attractive than any other. While blogs and articles on websites are a great way of showcasing your expertise, LinkedIn shouldn’t be ignored.
Here, you can share a huge amount of content through posts. Additionally, you can put up excerpts of your blogs and articles published on your website and share their links on your LinkedIn page. This helps boost search engine ranking and makes it easier for prospective customers to find you.
Not only is this a great way to engage with customers, through comments and feedback, but also enhances your website traffic every time someone clicks on the link to know more.
Review and update strategies based on analytics
Every digital marketing campaign, whether it is increasing website traffic, improving search engine ranking or supporting a paid campaign, needs to be constantly monitored and updated. The digital world is a dynamic one. Things are constantly changing requiring companies to review their strategies and adapt to the changes timely.
LinkedIn offers numerous beneficial metrics for companies to monitor page performance. Some of the critical metrics include demographic data, post engagement, page and website traffic etc. By reviewing these metrics and adapting the LinkedIn page to best leverage this data, companies can greatly enhance page performance.
Additionally, as most traffic is rerouted to the website, through bio and post links, positive changes to the LinkedIn age can benefit the website traffic as well.
LinkedIn is a wonderful platform for professionals to connect with their peers, but it can be leveraged by companies to boost their website credibility and traffic as well. From engaging with audiences to sharing industry expertise, this platform works as a wonderful support for your company website.
For more details on how to create the perfect LinkedIn page in line with your company goals and digital marketing and advertising campaigns, be sure to connect with a trusted LinkedIn Marketing Services in India.