Step Into The New Era Of Social Media Marketing

There are 3.5 billion social media users worldwide. About 54% of social browsers use social media to research products.

Introduction

Social media marketing has become the dominant buzz word these days. In a world that is rapidly evolving, digital marketing has stood the test of time. Constantly evolving algorithms, innovative engagement ideas and an enormous reach have made social media the place to be for all brands. A social media agency can help your brand become a viral trend overnight.

Platforms such as Facebook, Instagram, Pinterest, YouTube etc. have billions of active users per month.  Instagram alone has over 1 billion total number of monthly active users.Sponsored content on this platform has garnered huge amounts of revenue over the years. In fact, 70% of shopping enthusiasts turn to Instagram for product discovery.

In case you still aren’t on the social media wagon, here are the ways social media marketing services can help your brand.

Maximise visibility

The number of people using social media worldwide has been projected to increase to almost 4.41 billion in 2025.Getting your brand online can help you get noticed by a lot more people at a faster rate and a smaller budget. The more people start to take notice of you, the more likely they are to engage and transact with your brand.

Create your own brand identity

With digital marketing becoming increasingly popular, competition has increased multifold.

There are now more than 50 million small businesses using Facebook Pages to connect with their customers while Instagram has over 2 million monthly advertisers and 25 million business profiles.

Getting noticed by the target user before your competitor with the help of a social media marketing agency is crucial to stay ahead.

Reach your target audience better

88% of all marketers found social media helps get them increased exposure.

Social media platforms are constantly evolving their algorithms to get the right content to their users. Interest-based targeting along with consideration of factors such as age, gender, location, shopping trends make social media a great business partner. A social media marketing company will be able to help you develop a strategic marketing plan that gets you noticed by your target audience rather than being lost in the competition.

Generate more leads in lesser time

Planning and implementing a marketing strategy can be extremely time-consuming – or so you thought! According to an industry report, 75% of small businesses spending as little as 6 hours per week on social media marketing saw an increase in traffic and lead generation. Social media services help you generate leads in a timely manner by reaching customers directly. Further, customers prefer buying from brands with an active online presence.

Get noticed instantly

In 2012, one man dared to venture into the already established industry of razors. He created a video informing users about his product at his warehouse, shot by his friend and uploaded it on YouTube. The video, costing under $4,500, went viral within 90 minutes of being uploaded and is currently the world’s second most popular razor after Gillette. The company is the Dollar Shave Club which in 2016 was acquired by Unilever for $1 billion.

Social media isn’t just for the brands with the big bucks. If you have an idea or a product, share it in a creative manner online and you could be the next big thing overnight.

Multiple media formats available

One of the major reasons for the success of digital marketing is its constant innovativeness. Everything from text, images, memes, videos and podcasts can be uploaded to connect with customers. Facebook Live and Instagram Live allow for quick interaction sessions directly with consumers. Partnering with a social media management company can help brands devise a schedule that works best in line with the company’s objectives and customer interests.

Conclusion

There is no denying that social media marketing is an important tool for every brand. Not being a part of the digital revolution can cost you customer engagement, reach, lead generation, conversions and ultimately profits. Navigating this dynamic world may seem challenging, but a social media agency can help you dominate it.