The average conversion rate on Amazon is 9.55%. The average e-commerce conversion rate for websites other than Amazon is about 1.33%.
When it comes to a digital marketing strategy, the first thought is often a good Google ranking. However, a very close second these days is advertising on Amazon. This massive e-commerce organization is a great way for sellers to reach a huge customer base and drive sales.
Amazon PPC Services allow brands to advertise on its platform. This boosts visibility for the seller as well as possible sales. A massive advantage of this platform is that advertisers are only obligated for every click, not every view.
58% of millennials purchased something from an online or social media ad.
Amazon PPC formats
Advertisers can use a variety of ad options to promote their products. These include:
These ads appear in search results and on product pages. Sponsored Products are available for professional sellers, brands, and agencies. Products must be in one or more eligible categories and be eligible for the Buy Box in order to advertise.
Sponsored Brands are ads that feature the brand logo, a custom headline, and up to three of the company’s products. These ads appear on search results and help generate brand recognition. Sponsored Brands are available for professional sellers who are enrolled in the Amazon Brand Registry, brands, and agencies.
Sponsored Display enables brands to set up display campaigns that run on Amazon quickly. Simply select your audience, set your bid and daily budget, choose your product to advertise, and create your campaign. Ad creatives are automatically generated with the same familiar features as sponsored ads. Sponsored Display uses automation and machine learning to optimize campaigns.
Amazon boasts nearly 200 million worldwide monthly visitors on its platform.
Launching an Amazon PPC campaign
There are various top Amazon PPC agencies that are creating successful digital campaigns around Amazon advertising. Here’s how you can get started.
Choose your brand or products
The first step is to identify if you would like to sponsor your brand or a few products. In the case of products, choose the ones that offer you maximum traction. In the case of sponsoring your brand, you will want to select a product list or products that maximize your brand awareness.
Identify your keywords
Just like any ad campaign or marketing strategy, keywords are crucial here too. You can either choose to let Amazon select your keywords automatically or update them manually. Keywords are an important factor in getting your product visible for the right searches. In case you need help understanding the right keywords for your brand or with the PPC campaign, be sure to reach out to a PPC company.
PPC visitors are 50% more likely to purchase something than organic visitors.
Starting your campaign
First, select the type of campaign you want to run based on Amazon’s options and fill in the details requested. An important point to note here is to pick your budget wisely. Amazon allows several flexible options to choose from. Also, monitor your bids daily to see in case you need to revise your budget.
Finalize your target setting
Once again Amazon gives you the choice to manually target your ads and have it done automatically by Amazon.
In case you choose the automatic setting, Amazon will finalize the keyword and bids and start your campaign. In case you would like to do so manually, you can enter your keywords and bid details and post review, your campaign will be launched.
54% of products are sold by third-party merchants, with most of those comprised of small businesses with five employees or less.
Once your campaign is launched, be sure to monitor it regularly. Tracking metrics such as visibility, sales, bids, and keywords can help you gauge if your ad is successful or needs tweaking. Just like Google, constantly updating your ad to meet the user’s evolving requests and Amazon’s algorithms will ensure you fare better. To know more about launching a successful Amazon PPC campaign you can also partner with us for expert PPC services.