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Use Facebook Ad Campaigns to Maximize Your ROI

Use Facebook Ad Campaigns to Maximize Your ROI

Facebook Ad impressions increased by 37% in 2019.

When it comes to marketing and digital ad campaigns, social media services are among the most coveted strategies. While there are several online platforms that can help businesses boost their reach and conversions, Facebook marketing is still a popular choice.

This social media mammoth offers a variety of ad campaigns that can help your business achieve numerous objectives. The Facebook Ads Manager is a unified ad creation tool that helps businesses create and publish ads across the Facebook platform.

When creating an ad, the first step is setting up a campaign. This crucial step is where you select the ad objective or overall goal of your campaign. Here, we take a look at Facebook’s ad campaigns that help boost your ROI.

There are three broader categories, or goals, that surround your objectives. Based on your goal, you can create an effective campaign.

Awareness Campaigns

Brand Awareness

Awareness-based campaigns help generate interest in your product or service. Increasing brand awareness is about telling people what makes your business valuable. This campaign works well if your objective is to increase overall awareness for your brand by showing ads to people who are more likely to pay attention to them.


The Reach objective maximises the number of people who see your ads and how often they see them. This campaign is perfect when you want to show ads to the maximum number of people in your audience while staying within your budget.

Businesses can also effectively target local audiences using the ‘near me’ search by reaching people only at certain locations. With the Reach campaign, you can choose to maximise your reach or impressions for the entire duration of your campaign.

Consideration Campaigns

These campaigns are perfect when the objective is to get people to think about your business and seek more information.


This campaign helps grow the number of prospective customers who are visiting your site, app or Messenger conversation. You can help drive people from Facebook to any URL you choose, such as your website’s landing page, blog post, app etc.


Engagement helps you interact with your audience through likes, comments and shares as well as offers claimed from your Page. This campaign helps you reach people more likely to engage with your post or follow your Page.

App Installs

This Facebook campaign helps you redirect customers to places where they can download your business’s app. Link your campaign directly to the App Store and Google Play Store. You can also choose to target high-value users.

Video Views

Target audiences that prefer watching videos and are more likely to watch your video till completion. A Facebook Advertising Agency will be able to help create and market engaging content for your business.

Lead Generation

Collecting valuable leads is an important part of the marketing process. With lead generation campaigns, you can create ads that collect info from people interested in your product, such as sign-ups for newsletters.


This campaign allows you to create a personal relationship with your audience using Messenger interactions. Communicate with potential or existing customers to encourage interest in your business, answer questions, collect leads and boost sales.

Conversion Campaigns

These ad campaigns are perfect when the business objective is to encourage people interested in your business to buy or use your product or service.


This campaign helps increase actions on your site or app such as registering for an event, adding products to your cart, completing a purchase etc. The main purpose of this campaign is to prompt the audience to take action.

Catalogue Sales

Promote sales by uploading your entire catalogue online. This ad campaign will help target customers based on their buying preferences and showcase relevant products from your catalogue to them, encouraging a sale.

Store Traffic

Online campaigns don’t just help your digital business but can promote your physical store as well. This ad campaign helps promote your store to local people in the business neighbourhood.

Ad campaigns are determined based on your current business objectives. As your business grows and evolves, your ad campaigns can change based on your changing objectives. For more information on how to leverage Facebook ad campaigns for your business, connect with the best Facebook Advertising Agency in India.