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What Is Local SEO & Why Local Search Is Important?

Why Local Search Is Important


Local SEO must also be a part of an SEO strategy, with the ultimate goal of directing local traffic to your website.

Local SEO is a highly successful form of local online marketing. It helps you to promote your business to your local customers whenever they want it. Local SEO uses Google, Yellow pages and business directories. Millions of users daily check these directories to get out the local businesses in their area.

Local search engine optimization is not like dropping the pamphlets in people’s letterbox or putting ads in the local newspaper which may or may not be seen by the people who want your product or service. Local SEO makes your business to reach your target customers whenever they want it and ready to make a purchase.

Search engine optimization has become the latest trend of promoting business on the web. Through interesting articles having the right keywords related to your business, you can easily draw an increasing number of clients to your website.

The importance of local SEO

Local SEO is great if you are trying to promote your website or business in a particular region or city. Using search engine optimization, locally allows you to target users who live near you, or who can be found in your region. Implemented SEO locally is a way to appear as one of the first results over other businesses who offer the same service or product as you.

  • Know your audience – Before you start to implement SEO into your own website or blog, it is essential to assess the types of clients you are trying to attract and the target demographic you need to reach. When you know the gender, age group, and even various interests your audience has, it is should simpler to find keywords you must target when you begin to work with search engine optimization. The more detail you have about the potential customer, you want to reach, the more likely you are to make effective marketing campaigns that will allure them.

Whom does Local SEO benefit?

Local search engine optimization can be an extremely viable option for all small to large enterprises or business owners working on a shoestring ad budget. Prospective clients are more comfortable working with local firms with whom they can interact personally. Also, getting a product from a local firm is often less expensive than transporting it all the way from another country or a state.

Until and unless it’s a niche item, most clients settle for local products. If you are in search for ways to spread your online business within your locality or places nearby, local SEO on the web is the right option.

How to maximize the benefits of local SEO

This form of SEO is a very practical and targeted approach of spreading your presence in your immediate locality. If you wish to use this method to increase your revenue, consider these aspects.

  • Always include your organization’s address, email address, contact detail with zip code, location and state details on your website titles. This information is taken by the search engine to index and display pages whenever someone looks for an item by entering it into the search box.
  • Use map based programs like as the Google map to further leverage the power of Local search engine optimization. Such sites are famous with client who look for an area- specific service or a product and it costs you nothing to register with such sites.
  • There are many local directories on the internet, which is already mentioned above. Register your company with them. Such directories with a localized focus are very famous with people who search for things within a specific area.
  • Include the name of your locality in the keyword to make the desired impact through local SEO.

A well planned local SEO campaign generates good results and helps customers actually locate your business. Opportunities to establish direct contact is more, resulting in successful lead conversions.

Increasing your website visibility is important for the success of local SEO. There are many to achieve this, which include:

  • Google places
  • Google maps
  • PR in local directories
  • Web directories which include company listing
  • Local city search
  • Mobile search
  • Setting the geographic preference in Google’s Webmaster tools
  • Community search
  • Including contact details within the tag

These are some of the things followed by a local SEO company in Mumbai to provide the best results to benefit your online business.

The process involved in local SEO service

Analyzing the current website performance

The first and foremost step is to analyze an in-depth performance of your website. This helps you to plan the later stages of the campaign. The search engine rankings and inbound links of your website along with the type of traffic the site is getting currently. The current local presence of your online site is also analyzed.

A preliminary report is prepared based on the data which is considered as a guide to evaluate the campaign success. Then, keyword research will be done, looking for keywords that are similar to your business.


The campaign is laid out next. After that, additional optimization can be attained with local PPC or link building techniques.

Submitting website to local and nationwide directories

Gaining as much many quality inbound deep links is very essential to increase your website’s ranking. This can be achieved by submitting your website to local and nationwide directories.

GEO targeted PPC campaign

Choosing a GEO targeted Pay Per Click campaign can be far more profitable in attracting local traffic. This will separate the paid traffic on the location basis. Remembering this factor while designing, PPC ads that appear eye-catching is important, also include the keywords to capture the reader’s attention.


The importance of local SEO must never be underestimated in getting GEO targeted traffic to your online site and guaranteeing a good local online presence.