Corporate branding refers to the type of branding that promotes the name of the company in the eye of its customers. It seeks to mould customers’ perception to the company, and create a mental and emotional connection with the company. A company’s name is vital regardless its product line because of the influence it wields.
If properly done, a successful corporate branding makes it easy for customers to associate the name of the brand to high quality and unique experiences.
Companies use the following strategies to brand themselves
- Differentiate: Since people easily notice what’s different; companies employ different techniques to stand out from the competition.
- Collaborate: Assemble a team of bright and creative minds to build the corporate brand
- Innovate: People are hardwired to want new things. The team comes up with novel ideas to arouse the curiosity of customers.
- Validate: The Company integrates its target customers into its branding process to see whether they like the brand.
- Cultivate: The Company continually builds its brand through sustained, concerted efforts.
Corporate branding versus Product branding
Product branding refers to a marketing strategy that promotes a company’s product without very little emphasis on the company. On the other hand, corporate branding is a marketing strategy that promotes the identity of the business rather than its product line. Both are types of branding but produce different results.
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Key Benefits of corporate branding
Corporate branding helps a company achieve simplicity as it uses a single marketing strategy across all its products line. This helps it concentrate its efforts and ideas on developing a single brand identity.
Corporate branding helps a business save costs it could have otherwise spent on branding for its individual branding. New products can easily leverage the corporate brand without requiring a new branding strategy.
Corporate branding helps a company to effectively communicate its image and message to its customers. The words, logo, slogan and several other elements help shape the opinion of customers to a brand.
Studies have shown that people make purchases because of a brand than features of a product. Building a strong corporate brand gives your company a competitive edge and makes it easier to market your product line.
Building a strong brand helps enhance your credibility before customers and your industry. It also promotes brand recognition and loyalty.
Why choose us for your corporate branding services?
At Matrix Bricks, we have a team of branding experts who understand the nitty-gritty of corporate branding and are ready to help your business build a brand that engenders recognition and brand loyalty from your customers.
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