Brand Strategy

Home / Strategy & Consulting / Brand Strategy

Brand Strategy

Corporate branding refers to the type of branding that promotes the name of the company in the eye of its customers. It seeks to mould customers’ perception to the company, and create a mental and emotional connection with the company. A company’s name is vital regardless its product line because of the influence it wields.

If properly done, a successful corporate branding makes it easy for customers to associate the name of the brand to high quality and unique experiences.

Brand Strategy

Companies use the following strategies to brand themselves

  • Differentiate:  Since people easily notice what’s different; companies employ different techniques to stand out from the competition.
  • Collaborate:  Assemble a team of bright and creative minds to build the corporate brand
  • Innovate:  People are hardwired to want new things. The team comes up with novel ideas to arouse the curiosity of customers.
  • Validate:  The Company integrates its target customers into its branding process to see whether they like the brand.
  • Cultivate:  The Company continually builds its brand through sustained, concerted efforts.

Corporate branding versus Product branding

Corporate branding versus Product branding

Product branding refers to a marketing strategy that promotes a company’s product without very little emphasis on the company. On the other hand, corporate branding is a marketing strategy that promotes the identity of the business rather than its product line. Both are types of branding but produce different results.

We Will Beat It.

We offer more than just great prices, but if you get a Quote for the same test…

Key Benefits of corporate branding

Simplicity

Simplicity

Corporate branding helps a company achieve simplicity as it uses a single marketing strategy across all its products line. This helps it concentrate its efforts and ideas on developing a single brand identity.

Cost effective

Corporate branding helps a business save costs it could have otherwise spent on branding for its individual branding. New products can easily leverage the corporate brand without requiring a new branding strategy.

Cost Effective
Communication

Communication

Corporate branding helps a company to effectively communicate its image and message to its customers. The words, logo, slogan and several other elements help shape the opinion of customers to a brand.

Competitive edge

Studies have shown that people make purchases because of a brand than features of a product. Building a strong corporate brand gives your company a competitive edge and makes it easier to market your product line.

Competitive Edge
Greater Credibility

Greater credibility

Building a strong brand helps enhance your credibility before customers and your industry. It also promotes brand recognition and loyalty.

Why choose us for your corporate branding services?

At Matrix Bricks, we have a team of branding experts who understand the nitty-gritty of corporate branding and are ready to help your business build a brand that engenders recognition and brand loyalty from your customers.

Clients For Strategy & Consulting

Testimonial For Strategy & Consulting

logo (2)

I would like to thank Matrix Bricks and Mr. Mehul for creating a wonderful and user friendly website. It has been appreciated by lots of acquaintances. Matrix bricks team is very patient and understanding, always ready to support in best  possible ways. The staff is super-efficient & amazing. For them Customer satisfaction is most important. They will go out of their way to meet requirements of the customers and make them happy. We have only warm words of appreciation for them. I look forward to a long term relation with Matrix Bricks.

Vrushabh Shah
Assistant Manager, National Securities Depository Limited (NSDL)
unusualescape-logo

I would like to thank Mr. Mehul for creating a wonderful website. I have been appreciated by lots of acquaintances both personal and professional for the website. It has come out exactly the way or rather I would say even better than what I envisaged. His team is very patient and understanding, always ready to support you in best possible ways. Another very good point about Mr. Mehul’s approach is that he always tries to figure out the best ways to match customer’s budget and still give a quality solution. I look forward to a long term relation with Matrix Bricks.

Shrey Kejriwal
p3-sports-logo

We at P3 Sports, have been with Matrix Bricks for a short time but our experience has been very pleasant & fulfilling. The staff is super efficient & amazing. You name it they do it. We have only warm words & appreciation for them. We would like to give special mention to Urvi, who worked with us on our project. Nothing is impossible for her. Super service with sweet smile. Rafique who liaised for us proved sp invaluable for his hard work in giving our project the discipline of time. Thank you all at Matrix Bricks… Keep it up & see u at the top

Sushmita & Moonmoon Partners
madini-logo

Our approach is to focus on finest quality refined metal while providing variety of products and services. In order to reach every corner of the country and the globe, we need to enter the Web. With good designing and better layout, we would be able to reach at every area we require. Thanks to Matrix Bricks Infotech for giving us such good and user-friendly website..

Sayad / Khan
revti-roy-logo

Mehul did such a fantastic job on creating my personal website. It was a pleasure to work with him and his pro active approach on the clients needs. He was always one step ahead.

Revathi Roy

Name*

Email*

Phone*

Brief your requirement