Search Engine Optimization
Search engine optimization refers to the methods, techniques and tactics used to improve search engine ranks and boost site traffic. With thousands of websites in every niche, search engine optimization (SEO) is important as it helps search engines decide which pages contain the most relevant and up-to-date information, as well as sites that are user-friendly. Every business with an online presence must be interested in SEO as it’s the prominent source of organic (non-paid) of traffic.
Over the years, search engines have continually updated their algorithms to understand search queries better, promote websites that are relevant the queries or demote irrelevant results in rankings.
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Here are some of determining factors for search engine rankings (Google)
Total number of backlinks etc
Search Engine Market Share
Although Google is the most popular search engine, there are other search engines that can provide traffic as well. Here’s the search engine market share according to NetMarketshare.
Google – Global
Google – Global
Yahoo – Global
Ask – Global
AOL – Global
Excite – Global
Key Benefits of Search Engine Optimisation
Ranking your website is essentially free. There’s no need to pay for advertising or pay per click. Aside a small budget to cover SEO costs, there’s no fee to pay. After working hard and meeting the SEO requirements of search engines, you can watch your website reap the rewards.
SEO helps increase a website’s visibility. The higher your website ranks on Search Engines Results Pages (SERPS), the higher the chances of experiencing more click thought rates (CTR) on your website.
People have many expectations from Google. They expect Google to know and give them the best results to queries. Consequently, higher search ranking signals credibility to users because they trust Google. This helps your brand gain more credibility too.
SEO guarantees better return on investment than advertising. When you advertise and 100 people click your link, only 10 may result in sales. However, when you get 100 clicks from Google, 20% of the visitors may convert to sales. It goes without gainsaying that visitors from search engines are more valuable than from ads.
If your search engine optimisation is effectively planned and executed, it can help you outrank your competitors. This makes you appear as the major brand in the industry, and also helps you capture a larger part of organic traffic.
Why choose us for your Search Engine Optimization services?
SEO may seem complex because of its requirements which makes it difficult to make appreciable progress. At Matrix Bricks, we are here to help you optimise your website to rank higher on search engines. Our SEO strategists are experienced and are ready to help your business do better on search engines.
Testimonial For Digital Marketing
I would like to thank Matrix Bricks and Mr. Mehul for creating a wonderful and user friendly website. It has been appreciated by lots of acquaintances. Matrix bricks team is very patient and understanding, always ready to support in best possible ways. The staff is super-efficient & amazing. For them Customer satisfaction is most important. They will go out of their way to meet requirements of the customers and make them happy. We have only warm words of appreciation for them. I look forward to a long term relation with Matrix Bricks.
I would like to thank Mr. Mehul for creating a wonderful website. I have been appreciated by lots of acquaintances both personal and professional for the website. It has come out exactly the way or rather I would say even better than what I envisaged. His team is very patient and understanding, always ready to support you in best possible ways. Another very good point about Mr. Mehul’s approach is that he always tries to figure out the best ways to match customer’s budget and still give a quality solution. I look forward to a long term relation with Matrix Bricks.
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