Search Engine optimization

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Search Engine Optimization

Search engine optimization refers to the methods, techniques and tactics used to improve search engine ranks and boost site traffic. With thousands of websites in every niche, search engine optimization (SEO) is important as it helps search engines decide which pages contain the most relevant and up-to-date information, as well as sites that are user-friendly.  Every business with an online presence must be interested in SEO as it’s the prominent source of organic (non-paid) of traffic.

Over the years, search engines have continually updated their algorithms to understand search queries better, promote websites that are relevant the queries or demote irrelevant results in rankings.

Search Engine Optimization

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Here are some of determining factors for search engine rankings (Google)

Content Quality

Content quality

Keyword Density

Keyword density

Referring Domains

Referring domains

Mobile Usability

Mobile usability

Dwell Time

Dwell time

On page SEO

On-page SEO

Total Number Of Backlinks

Total number of backlinks etc

Search Engine Market Share

Although Google is the most popular search engine, there are other search engines that can provide traffic as well. Here’s the search engine market share according to NetMarketshare.

Google – Global


Google – Global






Google – Global



Yahoo – Global



Ask – Global



AOL – Global



Excite – Global

Key Benefits of Search Engine Optimisation

Ranking your website is essentially free. There’s no need to pay for advertising or pay per click. Aside a small budget to cover SEO costs, there’s no fee to pay. After working hard and meeting the SEO requirements of search engines, you can watch your website reap the rewards.

SEO helps increase a website’s visibility. The higher your website ranks on Search Engines Results Pages (SERPS), the higher the chances of experiencing more click thought rates (CTR) on your website.

People have many expectations from Google. They expect Google to know and give them the best results to queries. Consequently, higher search ranking signals credibility to users because they trust Google. This helps your brand gain more credibility too.

SEO guarantees better return on investment than advertising. When you advertise and 100 people click your link, only 10 may result in sales. However, when you get 100 clicks from Google, 20% of the visitors may convert to sales. It goes without gainsaying that visitors from search engines are more valuable than from ads.

If your search engine optimisation is effectively planned and executed, it can help you outrank your competitors. This makes you appear as the major brand in the industry, and also helps you capture a larger part of organic traffic.

Why choose us for your Search Engine Optimization services?

SEO may seem complex because of its requirements which makes it difficult to make appreciable progress. At Matrix Bricks, we are here to help you optimise your website to rank higher on search engines. Our SEO strategists are experienced and are ready to help your business do better on search engines.

Clients For Digital Marketing

Testimonial For Digital Marketing

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I would like to thank Matrix Bricks and Mr. Mehul for creating a wonderful and user friendly website. It has been appreciated by lots of acquaintances. Matrix bricks team is very patient and understanding, always ready to support in best  possible ways. The staff is super-efficient & amazing. For them Customer satisfaction is most important. They will go out of their way to meet requirements of the customers and make them happy. We have only warm words of appreciation for them. I look forward to a long term relation with Matrix Bricks.

Vrushabh Shah
Assistant Manager, National Securities Depository Limited (NSDL)

I would like to thank Mr. Mehul for creating a wonderful website. I have been appreciated by lots of acquaintances both personal and professional for the website. It has come out exactly the way or rather I would say even better than what I envisaged. His team is very patient and understanding, always ready to support you in best possible ways. Another very good point about Mr. Mehul’s approach is that he always tries to figure out the best ways to match customer’s budget and still give a quality solution. I look forward to a long term relation with Matrix Bricks.

Shrey Kejriwal

We at P3 Sports, have been with Matrix Bricks for a short time but our experience has been very pleasant & fulfilling. The staff is super efficient & amazing. You name it they do it. We have only warm words & appreciation for them. We would like to give special mention to Urvi, who worked with us on our project. Nothing is impossible for her. Super service with sweet smile. Rafique who liaised for us proved sp invaluable for his hard work in giving our project the discipline of time. Thank you all at Matrix Bricks… Keep it up & see u at the top

Sushmita & Moonmoon Partners

Our approach is to focus on finest quality refined metal while providing variety of products and services. In order to reach every corner of the country and the globe, we need to enter the Web. With good designing and better layout, we would be able to reach at every area we require. Thanks to Matrix Bricks Infotech for giving us such good and user-friendly website..

Sayad / Khan

Mehul did such a fantastic job on creating my personal website. It was a pleasure to work with him and his pro active approach on the clients needs. He was always one step ahead.

Revathi Roy




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