Emirates’s one of the best marketing strategies to date. Read further to know how their Ad became a viral sensation overnight.
A 30 seconds Ad has been making a buzz on the internet lately. No wonder why it has instantly gone viral. This time Emirates has spectacularly nailed the marketing strategy.
(Above image belongs to Emirates.com)
Emirates is a UAE based prestigious airline that has released an Ad film that features Nicole Smith-Ludvik, a professional skydiving instructor portrayed as an Emirates cabin crew.
At the beginning of this ad major focus is Ms Nicole who holds a series of a placard that reads “Moving the UAE to UK Amber list has made us feel on top of the world. Fly Emirates, Fly Better.” When viewers initially did not get to notice where is Ms Smith- Ludvik standing, the video then stretched and showed the wide stunning view of UAE and it flabbergasted the viewer when they saw that Ms Smith-Ludvik was standing on top of the Burj Khalifa, the tallest tower in the world.
(Above image is of News18)
This ad surely is one of the best ads out there. It has all the components to grab the attention of the viewers. As soon as we saw the lady standing on the narrow point of the Burj Khalifa our hearts skipped a beat. Though it is not everyone’s cup of tea to go up there and stand on the world’s tallest building, Emirates made sure the person who would be conducting this task is highly proficient.
The Burj Khalifa is the world’s tallest building, standing on a 2,722 feet tall tower is something that would require a lorry of courage.
While Emirates Ad created a heavy buzz on social media of course they will be served with a plate full of allegations and criticism on social media. People were eager to know if this Ad was real or fake. A lot of people claimed that the Ad was fake and it was shot using the green screen, these allegations bruised the authenticity of Emirates Airlines and they responded on Twitter with a video showing how the Ad was filmed in real life.
Overall, this was one of the best marketing strategies by Emirates.
(Above video belongs to Emirates airlines.)
What is your thought about this? If you were asked to do it, would you do it?