Online reputation management or ORM is an extension of CRM in Digital Marketing, which works on how your business is perceived online by customers by managing, monitoring, and constantly improving your brand image. It essentially means looking for information that any potential customers, reporters, or partners might find about your…

Forecasting is crucial for a business to stay competitive in the market. Predicting future sales is obtainable by understanding the future consumer behavior pattern, which arises a prominent question. Who is going to dominate the future consumer market? Long gone are the days when Generation X (those born between 1965…

AI has been around for over a good half of a century. Officially breaking into the world as a technology meant for researchers in the 1950s, the modern world finds itself increasingly dependent on AI for tasks that require thinking and decision-making.  What exactly is AI in today’s world? AI…

Google introduced the voice search feature in 2011, which was primarily used as a novelty feature by its users at the time. Over the years, with improvements in speech recognition technology, voice search got thrust to the forefront of search marketing strategy across businesses. So much so, that the current…

Around two and a half years ago, Google announced a new way to measure apps and websites together, with Google Analytics 4, commonly called GA 4. This naturally meant that the tech giant would be shutting down the services of Universal Analytics (UA) soon.  When exactly? On the 1st of…

Last year, Google presented a beta variant of Ads Creative Studio as an objective for creative and media experts to make more viable ads at scale. After an effective beta period, the stage is currently internationally accessible with additional highlights to assist groups with teaming up, designing, and customizing display…

Fashion businesses have so much scope these days to publish their work online and grab eyeballs. With platforms like Facebook and Instagram, having a user base of around three and two billion each, it’s become easier than ever to reach your desired target audience! Being in the business of fashion…

You may have heard the term SEO being thrown around in the context of boosting your business. Heck, you may even know what it is and be using it already.  But you may not be familiar with Long Tail Keywords, and that’s why we’re here– to help you level up…

Regardless of whatever industry you are in, we can all collectively agree that client trust is a basic yet hard-to-establish foundation. We at Matrix Bricks, believe that trust isn’t just given, it’s earned through extraordinary consistency, dedication, and stellar results. Since our inception, we’ve always strived to earn the confidence…

The famous Chinese general, military strategist, and philosopher Sun Tzu said that you need to know your enemies well that is, read their minds, to win the war. While we are not saying that every business opportunity is a battle and that your competitors are your sworn enemies (we are),…