ABOUT THE CLIENT
Enlogic is a global technology division of CIS, the world leader in OEM PDU design and manufacturing. Enlogic products include advanced solutions for real-world power, environmental and security management problems in data centre and IT environments.
Target Audience is Data Center Managers and Engineers, IT / Infrastructure / Network Managers, Electrical Contractors
We started managing their Search Engine Optimization, especially for Organic Search, in Oct – 2019.
Website: www.enlogic.com
KEY CHALLENGES
We had to make their website SEO-friendly with call-to-action buttons placed strategically for generating enquiries.
- Fix technical errors on the website.
- They were struggling to be on the first page and gain organic traffic.
- Promote the brand in the digital space.
- Increase the number of enquiries generated.
- Finding relevant and traffic-driving keywords for the campaign.
- Compete with well-established competitors in the digital space.
STRATEGIES
- Website analysis and Keyword research to identify the top 100 keywords in relation to the industry
- Fixed On-page SEO changes, meta tags, XML sitemap, Google Webmaster & analytic setup & Image Optimization
- Manual submission to top search engines, Article promotion, Blogging & Press Release
- Ads Posting, Business Listing, Web 2.0 profile creation, Products submission & Infographic
- Videos promotion, Images promotion, Reviews sharing, PDF & PPTs submission & Competitors analysis
ACHIEVEMENTS
- Increased the competitive keywords rankings tremendously
- Increased 0 to 3000+ organic traffic per month
- Ranked 10 keywords on 1st page of SERP
- Reduced the bounce rate from 70% to 30%
- Increase in the number of unique users and pageviews.
- Increase in the number of quality backlinks
- Major improvement in Global Alexa Rank.
- Improvement in the domain’s credibility.
SERP RANKING
