Proven Strategies to Improve SEO

ABOUT THE CLIENT

Enlogic is a global technology division of CIS, the world leader in OEM PDU design and manufacturing. Enlogic products include advanced solutions for real-world power, environmental and security management problems in data centre and IT environments.

Target Audience is Data Center Managers and Engineers, IT / Infrastructure / Network Managers, Electrical Contractors

We started managing their Search Engine Optimization, especially for Organic Search, in Oct – 2019.

Website: www.enlogic.com

KEY CHALLENGES

We had to make their website SEO-friendly with call-to-action buttons placed strategically for generating enquiries.

• Fix technical errors on the website.
• They were struggling to be on the first page and gain organic traffic.
• Promote the brand in the digital space.
• Increase the number of enquiries generated.
• Finding relevant and traffic-driving keywords for the campaign.
• Compete with well-established competitors in the digital space.

STRATEGIES

• Website analysis and Keyword research to identify the top 100 keywords in relation to the industry
• Fixed On-page SEO changes, meta tags, XML sitemap, Google Webmaster & analytic setup & Image Optimization
• Manual submission to top search engines, Article promotion, Blogging & Press Release
• Ads Posting, Business Listing, Web 2.0 profile creation, Products submission & Infographic
• Videos promotion, Images promotion, Reviews sharing, PDF & PPTs submission & Competitors analysis

ACHIEVEMENTS

• Increased the competitive keywords rankings tremendously
• Increased 0 to 3000+ organic traffic per month
• Ranked 10 keywords on 1st page of SERP
• Reduced the bounce rate from 70% to 30%
• Increase in the number of unique users and pageviews.
• Increase in the number of quality backlinks
• Major improvement in Global Alexa Rank.
• Improvement in the domain’s credibility.

SERP RANKING