ABOUT THE CLIENT
City Compo is the manufacturer of certified organic composts for agriculture and gardening purposes
Target Audience is Garden Enthusiasts, Farmers.
We started managing their Search Engine Optimization, especially for Organic Search, in Oct – 2019.
Website: www.citycompo.com
KEY CHALLENGES
- We had to make their website SEO friendly.
- Fix technical errors on the website.
- Promote the brand in the digital space.
- Increase the number of enquiries generated.
- Finding relevant and traffic-driving keywords for the campaign.
- Rank relevant keywords on the first page of SERP and gain organic traffic.
- Compete with well-established competitors in the digital space.
STRATEGIES
- Website analysis and Keyword research to identify the top 100 keywords in relation to the industry
- Fixed On-page SEO changes, meta tags, XML sitemap, Google Webmaster & analytic setup & Image Optimization
- Manual submission to top search engines, Article promotion, Blogging & Press Release
- Ads Posting, Business Listing, Web 2.0 profile creation, Products submission & Infographic
- Videos promotion, Images promotion, Reviews sharing, PDF & PPTs submission & Competitors analysis
ACHIEVEMENTS
- Increased the competitive keywords rankings tremendously
- Increased 0 to 100+ organic traffic per month
- Ranked 11 keywords on 1st page of SERP
- Ranked ‘organic compost’ keyword on 1st page of SERP
- Reduced the bounce rate from 80% to 50%
- Increase in the number of unique users and pageviews
- Increase in the number of quality backlinks.
- Improvement in the domain’s credibility.
SERP RANKING
