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It is the second month of the cold season, which means the Wedding Season is officially on. As we prepare ourselves for the influx of invites, and e-vites, we must also brace ourselves for the onslaught of seasonal TVCs that tugs a little too abysmally at our heartstrings and feel…

The word Recession brings a chill to the spine. You may have heard it doing the rounds in your professional sphere recently and either wondered what it means- the definition, or what it means- for the future. Either way, we are here to help you with both   What it means:…

Google recently announced that it would be introducing a ‘handles’ feature on Youtube. These are unique identifiers meant to help users find and connect with the creators of their choice. Unlike channel names, Youtube handles would be unique; quashing the fear of impersonators; and offered for every channel. The handles…

Our digital lord Instagram quietly released a new update recently and sent the whole digital world into a tizzy! We are, of course, talking about the new Notes feature.  What is it Notes by Instagram is a feature that enables users to write short notes with a 60-character limit. These…

Keywords are the primary way of targeting users through search ads. They enable the users to find their way to their desired service and product and vice-versa. Naturally, appropriate and accurate keywords help boost your search engine rankings, while inappropriate and inaccurate, i.e. ‘negative’ keywords take things south. This makes…

As you may or may not know, Google’s ranking system uses the relevance of a site’s content to showcase its visitors. If you’re ranking for specific keywords, then your site needs to provide the best possible content for the searcher.  This means that having reliable, original, and relevant content that…

Online reputation management or ORM is an extension of CRM in Digital Marketing, which works on how your business is perceived online by customers by managing, monitoring, and constantly improving your brand image. It essentially means looking for information that any potential customers, reporters, or partners might find about your…