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Google recently announced that it would be introducing a ‘handles’ feature on Youtube. These are unique identifiers meant to help users find and connect with the creators of their choice. Unlike channel names, Youtube handles would be unique; quashing the fear of impersonators; and offered for every channel. The handles…

Our digital lord Instagram quietly released a new update recently and sent the whole digital world into a tizzy! We are, of course, talking about the new Notes feature.  What is it Notes by Instagram is a feature that enables users to write short notes with a 60-character limit. These…

Keywords are the primary way of targeting users through search ads. They enable the users to find their way to their desired service and product and vice-versa. Naturally, appropriate and accurate keywords help boost your search engine rankings, while inappropriate and inaccurate, i.e. ‘negative’ keywords take things south. This makes…

As you may or may not know, Google’s ranking system uses the relevance of a site’s content to showcase its visitors. If you’re ranking for specific keywords, then your site needs to provide the best possible content for the searcher.  This means that having reliable, original, and relevant content that…

Online reputation management or ORM is an extension of CRM in Digital Marketing, which works on how your business is perceived online by customers by managing, monitoring, and constantly improving your brand image. It essentially means looking for information that any potential customers, reporters, or partners might find about your…

Forecasting is crucial for a business to stay competitive in the market. Predicting future sales is obtainable by understanding the future consumer behavior pattern, which arises a prominent question. Who is going to dominate the future consumer market? Long gone are the days when Generation X (those born between 1965…

AI has been around for over a good half of a century. Officially breaking into the world as a technology meant for researchers in the 1950s, the modern world finds itself increasingly dependent on AI for tasks that require thinking and decision-making.  What exactly is AI in today’s world? AI…

Google introduced the voice search feature in 2011, which was primarily used as a novelty feature by its users at the time. Over the years, with improvements in speech recognition technology, voice search got thrust to the forefront of search marketing strategy across businesses. So much so, that the current…