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75% of consumers admit to making judgements on a company’s credibility based on the company’s website design In the digital age, a large number of marketing campaigns and strategies are dedicated to bringing customers to their websites. Be it through organic marketing or pay-per-click advertising, increasing traffic and website visitors…

On average, 41% of clicks go to the top 3 paid ads on the search results page. With competition constantly increasing and businesses vying to get in front of prospective customers, PPC management has an important component of the digital marketing plan. Pay-Per-Click (PPC) strategies are evolving just like every…

61 million LinkedIn users are senior-level influencers and 40 million are in decision-making positions. Advertising on LinkedIn can help you connect with and target a wide range of professional buyers with sufficient purchasing power.  Most people associate LinkedIn with networking and strengthening business associations, however, this platform also serves as…

Long-tail keyword searches have a click-through rate of 3% to 5% higher than generic searches. Ask anyone working in SEO services as to what is the most crucial element in getting your site ranked and visible, and they’ll say ‘keywords’. The right keyword usage can work wonders for your website’s…

54% of social browsers use social media to research products. As competition gets fiercer, brands are constantly looking for new and innovative ways to stand out. A strong online presence is a crucial factor for a business to get noticed by customers and position itself in the industry. One of…

34% of all websites are powered by WordPress. WordPress is a website builder and content management system that has been gaining popularity since it emerged in 2003. While the system originally got recognition as blogging software, its ability to offer a variety of features soon made it the popular choice…

Facebook Advertising: All you need to Know 74% of high-income earners are Facebook users surpassing LinkedIn, which reaches just 49% of users making more than $75,000. Social media marketing services in India are on the rise and with good cause. Brands are forever looking for new platforms and avenues to…

The average conversion rate for landing pages is 9.7%. When it comes to successful digital marketing campaigns, factors such as keywords, ad copy and web designs often get all the attention. However, one crucial component of any successful campaign is the landing page. Without an optimised PPC landing page, no matter…

Leading benefits of social media for your business 54% of social browsers use social media to research products. The world is now almost entirely digital with billions of people on social media every day. For businesses, social media marketing services are no longer an option but a necessity. From indicating…