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Global spending on cognitive and AI systems will reach $57.6 billion in 2021 with 75% of commercial enterprise apps expected to use AI by 2021.  Technology has been transforming every industry since its inception at a dynamic rate. Now with AI (Artificial Intelligence) no longer just an imagined reality, its…

New Google Responsive Search Ads will show 90% more and feature higher relevancy. PPC (Pay Per Click) ad campaigns have become increasingly popular in recent years. A lot of businesses are adding paid searches to their digital marketing campaigns in a bid to improve brand visibility. Google ads have been…

E-commerce platforms are becoming increasingly popular with everyone shifting online. Not only has the digital revolution encouraged most businesses to move their operations online, but the Chinese-originated corona pandemic has mandated it as well. As businesses make the transition from physical stores to e-commerce platforms, the primary decision is which…

73% of the paid search market share belongs to Google. 75% is the average conversion rate for Google Ads. Connecting with prospective customers online has become the need of the hour for every business. Along with SEO and social media, Google Ads form an intrinsic part of every business’s digital marketing…

Social media lead conversion rates are 13% higher than the average lead conversion rate. Social media is a critical component of every digital marketing strategy. From boosting brand awareness to engaging with customers, social media content works wonders to connect with potential customers. One of the most valuable resources offered…

79% of marketers see LinkedIn as a very good source of leads.  For B2B marketers, 80% of their social media leads come from LinkedIn. A website is one of the most important components of a company’s online presence. The website is the official space for a company to distribute information…

Approximately 39% of total e-commerce traffic (worldwide) comes from search – 35% of it organic and only 4% of it through paid search ads. However, paid traffic is 50% more likely to buy from you than organic traffic (as they have a higher intent). Digital marketing services are a company’s…

75% of consumers admit to making judgements on a company’s credibility based on the company’s website design In the digital age, a large number of marketing campaigns and strategies are dedicated to bringing customers to their websites. Be it through organic marketing or pay-per-click advertising, increasing traffic and website visitors…

On average, 41% of clicks go to the top 3 paid ads on the search results page. With competition constantly increasing and businesses vying to get in front of prospective customers, PPC management has an important component of the digital marketing plan. Pay-Per-Click (PPC) strategies are evolving just like every…