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An average small or medium business spends $90,000–$120,000 a year on their PPC ads. Generating traffic is one of the most important tasks for a business. Getting people to come to your website and learn about your business plays a huge role in boosting the bottom-line. However, simply getting visitors…

Optimise your website for lead generation with these 5 simple steps 61% of B2B marketers think generating high-quality leads is one of their biggest challenges. Introduction Your website is one of the most important components of your marketing strategy. Every campaign is run with a view to boosting your website…

7 Steps to Launch an Effective PPC Automation Strategy 75% of people say paid search ads make it easier to find the information they are searching for on a website or search engine. Introduction Automation is the latest buzz word for marketers especially when it comes to PPC (pay-per-click). From…

93% of people say online reviews impact their buying decisions! 60% of consumers say that negative reviews made them not want to use a business. Introduction What the internet is saying about your company is what your customers believe to be true. Negative reviews can impact your online rank, customer…

Boost your SEO and PPC Campaigns with Google Keyword Planner 90% of people in the world only look at the first page of search engine results to form their impression. Introduction Keywords form the crux of every SEO and advertising strategy. Promoting your product to the audience in terms of…

High-quality content and link building are the two most important signals used by Google to rank your website for search. Introduction SEO companies have often played a vital role in formulating an online marketing strategy. Getting noticed by your target audience at the right time to lead to a conversion…

There are 3.5 billion social media users worldwide. About 54% of social browsers use social media to research products. Introduction Social media marketing has become the dominant buzz word these days. In a world that is rapidly evolving, digital marketing has stood the test of time. Constantly evolving algorithms, innovative engagement…

Organic Search (SEO) Organic results are the connections that show up under the promotions in Google when you type in your inquiry. They will seem dependent on the nature of substance on the page and Google decides this in a few different ways. They will normally put together it with…

First of all, there are many ways to create engagement with all of the tools we have available today but here are my favorites. Nothing beats in-person for connection, but much can be done virtually with the right approach. Great Use Cases and Tools  1) 1-to-1 video Using a tool…