Social commerce is nothing but the convergence of social networks and E-Commerce. It actually involves social media that assist customers in the buying decision. Way back in 2005, when the term was introduced, a set of collaborative tools were used. These include user ratings, shared pick lists, and user-generated content.…

Life event marketing is everything about recognizing people who going through big events in their lives thereby leading to a change in the buying behavior. Initially, this appears tough, but with the growth of Big Data, marketing professionals gather clues and analyze for the ‘right time’ marketing strategy. While a…

Since many years, social media platforms have been used for digital marketing. This is the main reason why influencer marketing has gained popularity in the business world. Instead of spending money on media to promote services or products, companies are now splurging on social media profiles. This actually helps in…

Social media has actually transformed the way individuals interact with each other. But, the impact is primarily observed in the way millennials are consuming news in the modern era. With the use of the internet, the youth prefer reading news online rather than going through newspapers. Surprisingly, the time spent…

As an SEO expert, links are valuable and they often contribute towards ranking the website within the search engine results. Basically, links are considered as ‘votes’ which are popular. But, professionals have always worked a long way to capture signals from a link. It could either be in form of an…

It’s quite evident that social media marketing activities have been increasing day after day. While online platforms deliver tangible results, entrepreneurs relate the websites for enhancing the brand image and not sales conversions. So, once you have selected the marketing channel, you ought to know turn it into a tool to…

No matter what the business size might be, digital marketing  always plays a predominant role. So, to pace ahead it’s time to forget conventional marketing tactics and selling techniques. You should spend more time with social media marketing and consider some tips to be successful with the digital marketing strategy.…