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The average conversion rate for landing pages is 9.7%. When it comes to successful digital marketing campaigns, factors such as keywords, ad copy and web designs often get all the attention. However, one crucial component of any successful campaign is the landing page. Without an optimised PPC landing page, no matter…

Leading benefits of social media for your business 54% of social browsers use social media to research products. The world is now almost entirely digital with billions of people on social media every day. For businesses, social media marketing services are no longer an option but a necessity. From indicating…

Proven tips to boost quality leads from Facebook ads 26% of Facebook users who clicked on ads went on to make purchases. Lead generation is one of the most critical aspects of a business. However, a huge quantity of leads that do not convert into paying customers rarely offers many…

The king of search results, Google, has announced a Page Experience update which will be rolled out in 2021. Being the premier platform for all searches, Google is always evolving and updating its algorithm to better suit its users. And the latest update plans to do just that. What it…

Make use of LinkedIn’s latest advertising features in 2020 LinkedIn Marketing delivers up to 2 times higher engagement rate for marketers. The ongoing market has made everything digital. While online marketing campaigns and advertisements were an important aspect of all social media ads services, they have become even more so…

Tips to reduce website bounce rate that actually work A 500ms connection speed delay results in up to a 26% increase in peak frustration and up to an 8% decrease in engagement. Every digital marketing campaign and SEO strategy is centred on creating an optimized experience for the user. A…

Why LinkedIn is important for a B2B marketer LinkedIn is 277% more effective at lead generation than Facebook and Twitter. B2B marketing can be a challenging task. A lot of times businesses are left without buyers because they weren’t a part of the buying process. To successfully complete a sale,…

The average conversion rate on Amazon is 9.55%. The average e-commerce conversion rate for websites other than Amazon is about 1.33%. When it comes to a digital marketing strategy, the first thought is often a good Google ranking. However, a very close second these days is advertising on Amazon. This…

The average conversion rate for long-tail keywords is 36%. Keywords are easily one of the most popular terms in relation to SEO services, Google rankings, and any digital strategy. The right keywords can work wonders in boosting your Google ranking and getting you noticed by your target audience. However, simply…

Winning SEO Strategies to Succeed in E-commerce Content Marketing Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. An e-commerce store can offer your business a huge boost. However, first you need to be able to direct online customers to your store. Making…