The famous Chinese general, military strategist, and philosopher Sun Tzu said that you need to know your enemies well that is, read their minds, to win the war. While we are not saying that every business opportunity is a battle and that your competitors are your sworn enemies (we are),…

So you have a business set up and a website that’s up and raring to go, but you just don’t know what comes next. It’s likely that have heard the term SEO floating around, but you don’t know what it’s about or how to use it. Well, we are about…

Imagine you have a website, and you want your audience to discover it. Can you just wait and expect Google to miraculously find it? No, of course not. You need to show what your website is made of (literally). How? Using SEO techniques is one of the best ways to…

A budget is like gold to small businesses. That’s why you may be afraid to use new marketing approaches. But you should put your fears aside and use an online marketing tool called Pay-Per-Click advertising. Why? Because according to statistics, nearly 75 percent of small businesses use Pay-Per-Click (PPC) advertising…

Chances are, you have heard a lot about social media marketing. Perhaps you don’t know what it means exactly. Or you may want to develop a new strategy and use proven techniques to generate more leads, improve your brand awareness, and increase your return on investment. Social media marketing has…

The phrase “organic search” was originally coined by Google Analytics to describe the unpaid traffic generated by searchers who reached the website through Google’s organic listings. It still implies that now, but it’s also commonly used interchangeably with SEO as a blanket term for all organic search tactics. This strategy…

E-commerce is rapidly expanding in a rapidly changing world fueled by digitization. Over the last few years, India’s e-commerce industry has grown at a breakneck pace. According to Nasdaq, by 2040, e-commerce will account for 95% of all purchases. e-commerce has attracted entrepreneurs and retailers in India, resulting in the…

You have finally created and designed your website and uploaded your products/services descriptions. Then you google the name of your website and see nothing! That’s annoying, isn’t it? You probably sacrificed a lot to get to where you are now, and you might be giving up on your dream of…

Imagine you have done everything you could to get ahead in digital marketing. Yet, you still have not achieved the results you have always wanted. You keep writing creative content, your website’s SEO status is acceptable, and you have the best graphic designers working on your social media. So why…

Many companies would rather minimize their costs due to their budget problems. That makes sense, but these businesses think that if they download a few free photos from the internet, open Photoshop, and do it all themselves, they’ll be fine. This scenario will usually lead to failure. No major company…