70-80% of people do online research on a company before making the purchase or visiting the business. Recent times have seen a huge rise in start-ups and new ventures. Traditionally, established companies had a stronger foothold in the physical retail space while the Internet was the hub for emerging businesses.…

30,000 new consumer products are launched annually, and 95% of them fail. Companies are constantly seeking to grow. For most of them, business growth occurs with the expansion of a new product launch. A great product launch can play a massive role in boosting a brand’s revenue and visibility. However,…

44% of online shoppers begin by using a search engine. Technology has found its way through everything. Individuals across the globe reach for their smartphones every time they are looking for something-be it information or a product. For businesses, the internet is their prime domain to interact with prospective customers…

PPC visitors are 50% more likely to purchase something than organic visitors. PPC (pay-per-click) is among the most effective digital marketing strategies available for brands these days. From reaching a larger target audience to boosting conversions, PPC campaigns can work wonders for a business. As the brand only pays for…

SEO drives 1000%+ more traffic than organic social media. No business works in isolation. Competition is constant in every industry and occurs online too. SEO (Search Engine Optimisation) is a critical medium through which brands can stay ahead of the competition. However, a competitor analysis can help you leverage your…

Additionally, social media of3.96 billion people use social media worldwide in 2021, up almost double from 2.07 billion in 2015. Social media is where everything is these days. From being a major medium of advertising for business brands to socializing for individuals – the versatility of these platforms has made…

68% of consumers say that they have much higher expectations for businesses’ digital capabilities in the wake of COVID-19. Web design has undergone significant changes in the last few years. From a standard design template to quirky innovative ideas – web design trends have been rapidly changing. An increasing number…

A typical educational institute spends about 11% of its annual revenue on its digital marketing activities. With the introduction of diverse avenues for learning, educational institutes have been trying harder than before to secure enrolments. And now with the pandemic still prevalent in several parts of the world, educational institutes…

More than 95 percent of clicks go to the top four search results. When it comes to planning a digital marketing strategy, the age-old debate has been choosing between SEO and PPC. While some belief in the longevity of organic marketing through SEO, others believe in the immediate impact via…

After creating yоur РРС ассоunt structure аnd establishing stаndаrd саmраign settings, it’s time to stаrt researching аnd adding keywords tо yоur саmраigns. Having a well-researched keyword list thаt ассurаtely сар tures whаt yоu users are lооking fоr drives yоur tаrgeting аnd gets yоur аds in frоnt оf the right аudienсe.…