Digital Marketing

The average conversion rate for long-tail keywords is 36%. Keywords are easily one of the most popular terms in relation to SEO services, Google rankings, and any digital strategy. The right keywords can work wonders in boosting your Google ranking and getting you noticed by your target audience. However, simply…

Winning SEO Strategies to Succeed in E-commerce Content Marketing Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. An e-commerce store can offer your business a huge boost. However, first you need to be able to direct online customers to your store. Making…

Protect your website from negative SEO  On average 30,000 new websites are hacked every day. In the hopes of getting noticed by the target audience and receiving a higher Google ranking, SEO services have increased high in demand. However, for every yang, there is a yin and in the digital world, it…

An average small or medium business spends $90,000–$120,000 a year on their PPC ads. Generating traffic is one of the most important tasks for a business. Getting people to come to your website and learn about your business plays a huge role in boosting the bottom-line. However, simply getting visitors…

Optimise your website for lead generation with these 5 simple steps 61% of B2B marketers think generating high-quality leads is one of their biggest challenges. Introduction Your website is one of the most important components of your marketing strategy. Every campaign is run with a view to boosting your website…

7 Steps to Launch an Effective PPC Automation Strategy 75% of people say paid search ads make it easier to find the information they are searching for on a website or search engine. Introduction Automation is the latest buzz word for marketers especially when it comes to PPC (pay-per-click). From…

93% of people say online reviews impact their buying decisions! 60% of consumers say that negative reviews made them not want to use a business. Introduction What the internet is saying about your company is what your customers believe to be true. Negative reviews can impact your online rank, customer…

Boost your SEO and PPC Campaigns with Google Keyword Planner 90% of people in the world only look at the first page of search engine results to form their impression. Introduction Keywords form the crux of every SEO and advertising strategy. Promoting your product to the audience in terms of…

High-quality content and link building are the two most important signals used by Google to rank your website for search. Introduction SEO companies have often played a vital role in formulating an online marketing strategy. Getting noticed by your target audience at the right time to lead to a conversion…

There are 3.5 billion social media users worldwide. About 54% of social browsers use social media to research products. Introduction Social media marketing has become the dominant buzz word these days. In a world that is rapidly evolving, digital marketing has stood the test of time. Constantly evolving algorithms, innovative engagement…