Digital Marketing

Traffic brought through PPC advertising yields 50% more conversions than organic advertising. Conversions, brand awareness, promotions – there may be numerous goals for a digital marketing campaign. However, a prominent one is always generating leads. One of the avenues through which brands pursue this is through pay-per-click advertising (PPC) campaigns.…

When conducting a home search, 99% of millennials and 90% of older boomers search online first. Social media has been a boon for several industries, one of which is real estate. Establishing a brand presence on social media can go a long way in helping realtors increase their reach and…

Worldwide digital ad spend is predicted to reach over $375 billion by 2021. When it comes to business, the number one aspect is often audience engagement. From raising brand awareness to increasing conversions, every stage of business growth begins by reaching and engaging the right audience. In recent times, technology…

In 2020, there are 58 billion unique indexed webpages in Google search, up 38.1% in five years. SEO is an important buzzword for anyone looking to grow their business online. There are several aspects that go into a successful SEO campaign. While some of them may involve complicated algorithms, simple…

Google Ads alone reaches a network of more than $2 million websites and applications. Marketing is the name of the game for all companies these days. The shift to digital marketing had been steadily on the rise, however, after the COVID pandemic, its increased multi-fold. Every brand is looking for…

By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. Social media marketing is a growing phenomenon globally for brands to engage with customers and boost awareness. The ease of connectivity and multi-media options available have…

Facebook Ad impressions increased by 37% in 2019. When it comes to marketing and digital ad campaigns, social media services are among the most coveted strategies. While there are several online platforms that can help businesses boost their reach and conversions, Facebook marketing is still a popular choice. This social media…

Global spending on cognitive and AI systems will reach $57.6 billion in 2021 with 75% of commercial enterprise apps expected to use AI by 2021.  Technology has been transforming every industry since its inception at a dynamic rate. Now with AI (Artificial Intelligence) no longer just an imagined reality, its…

New Google Responsive Search Ads will show 90% more and feature higher relevancy. PPC (Pay Per Click) ad campaigns have become increasingly popular in recent years. A lot of businesses are adding paid searches to their digital marketing campaigns in a bid to improve brand visibility. Google ads have been…

E-commerce platforms are becoming increasingly popular with everyone shifting online. Not only has the digital revolution encouraged most businesses to move their operations online, but the Chinese-originated corona pandemic has mandated it as well. As businesses make the transition from physical stores to e-commerce platforms, the primary decision is which…