Choosing the right e-commerce platform for your business

The eCommerce industry is currently experiencing a surge in growth in the post-pandemic world, and the trend is only poised to grow in the years to come. As a result, many aspiring entrepreneurs are eager to take advantage of this boom by creating eCommerce stores to sell products and services to customers.

This naturally calls for a website for your store to establish your eCommerce business. One can either hire a web developer or use an already-built eCommerce platform. While the former may offer more flexibility, it can also become expensive. On the other hand, using an existing eCommerce platform can save you time and money.

With so many eCommerce platforms available, it can seem daunting to choose the right one for your business. This is why through the course of this blog, we would be taking you through several key factors that will make this decision easier for you. Let’s begin:

1. Researching and Comparing platforms

Every eCommerce platform is priced differently in the market, with its cost influenced by several factors such as design, setup configuration, self-hosting versus hosting, custom E-commerce Website Development, and maintenance. By comparing the prices of various platforms against their pros and cons, you can identify the most suitable platform that aligns with your budget.

To do so, you must first zero in on the needs and the goals specific to your enterprise and then begin the comparison and selection process.

2. Deciding on a platform for your website’s design

Slow-loading websites, with chunky designs and long-form texts, are a thing of the past. Consumers need to be delivered excellent web design and UX, and rightfully so, since it is their first interaction with your brand.

You begin by choosing a customizable theme or template, keeping in mind immediate differentiation at launch and long-term growth. Since most platforms offer both free and paid themes you can try out different themes during trials to find the best fit based on device size, ease of use, customizability, and scalability over time.

3. Checking the functionality and uses

For optimal ease of use, it’s important to be able to perform your job, such as marketing your brand, without needing extensive coding or technical knowledge. This requires a well-built platform that is easy to navigate, properly set up, and user-friendly over time.

Here are a few things to look for:

• Setup Flow
• Product and SKU Management
• One-Click App Marketplace
• Centralized Channel Management

4. Ensuring customer security

To ensure that customers have confidence in the security of their financial information when making purchases on your eCommerce site, it is important to choose a platform that has essential security features such as PCI compliance, an SSL certificate, fraud prevention, and data backups.

The platform should also perform regular security audits to identify potential risks and make necessary changes to protect customers. Choosing a platform built in an object-oriented programming language that contains embedded security protocols is highly recommended.

Two popular platforms, Magento and Shopify, prioritize two-factor authentication to reduce website vulnerability. However, if the platform you choose lacks multi-factor authentication for sensitive information protection, additional security plugins can be added to provide an extra layer of safety.

5. SEO optimization

Your eCommerce store will only attract customers if it appears in search engine results when users search for products similar to those you offer. To improve the visibility of your site in search engines, it is essential to implement Search Engine Optimization (SEO), specifically targeted at E-commerce.

Therefore, it is important to select an eCommerce platform that includes various SEO-related features, such as enabling users to create meta descriptions for products, adding a blog to the website, using a custom domain name, allowing customers to leave reviews, and supporting Google site maps. Incorporating these features into your platform will have a significant impact on your website’s SEO rankings.

To conclude, in the process of selecting an eCommerce platform, it is essential to consider long-term objectives to maximize efficiency and add value to your business. There are a lot more key factors that can help you to pick the best e-commerce platform for your business, such as scalability, integration, price, etc.

You can save yourself the hassle of research and cost-comparing by consulting the expertise of a leading E-commerce digital marketing services in Mumbai. 

As a trusted Digital marketing company in Mumbai, our E-commerce SEO services are highly sought after by brands to help them with targeted SEO for individual products, category pages, and more, increasing organic traffic and thereby increasing sales. We prioritize marketing and business-related objectives that help save time and effort in the long run and employ the latest technology to achieve success.