Purplle has differentiated itself in the cosmetics and beauty products vertical by providing consumers with a personalised shopping experience that takes skin and hair type into account. Times have changed for the average Indian woman whose “makeup” used to be just talcum powder, kajal and bindi. The last decade –…

Nike is a major publicly traded sportswear, footwear and equipment supplier based in the US which was founded in 1962 originally known as Blue Ribbon Sports. Nike is the world leader in the manufacturing of sportswear and gear with more than 47 market shares across the global. Nike produces a…

Amazon India Great Indian Festival social media strategy & Flipkart Big Billion Days social media strategy, both go all out. Great Indian Festival & Big Billion Day both ran on the same dates, fighting for attention on every platform possible. Each of the brands relied heavily on one hero element…

In this campaign face-off, the experts appraise Max Fashion and Pantaloons’ Diwali campaigns, sharing which brand significantly managed to get the festive vibes right. As the festival of lights nears, marketers roll their sleeves to get the best deals and adverts out. Max Fashion and Pantaloons too joined the Diwali…

If you assume that marketing communications are limited to the virtual world in the 21st century then you couldn’t be any more wrong. Even though influencer marketing and ads on social media are important and have great potential for growth, traditional marketing still consumes most of the marketing budget. This…

The case discusses the marketing and promotional strategies adopted by Nestlé India Ltd (NIL) to revive the Maggi brand in India. In June 2015, Maggi was banned for six months across India after the Food and Drug Administration (FDA) of India found much higher than permissible amounts of lead in…

From Edelweiss Mutual Fund to Prega News, brands have rolled out campaigns celebrating mothers. To honour and celebrate mothers across the country for the different roles they play, brands have rolled out varied campaigns on International Mother’s Day. BrandWagon Online takes a look at some of the campaigns released to…

Your mask when you’re leaving it behind while going out for essentials: pic.twitter.com/4Wq1y28OY4 — Mumbai Police (@MumbaiPolice) April 23, 2021 Mumbai police have been ruling everybody’s hearts over social media lately and how can we not adore them and their creativity? Their friendly vibe and their brilliant sense of humour…

The War of Detergents 1991 saw the entry of yet another player in the detergent market – this time it was P&G’s Ariel, targeted at a premium level. Surf had to react to this. It underwent various changes in brand communication and was replaced by Surf Excel in 1996. The…

Croma rolled out the Brighter Beginnings 2021 Sale with a social media campaign titled #WhatsYourExcuse urging users to share their wackiest reasons and excuses to buy from the Sale. The case study goes deeper into the campaign execution and the end results. Launched in 2006, Croma was the first one-of-its-kind…