Lorem ipsum dolor sit amet, consectetur adipisci elit, sed eiusmod tempor incidunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur. Quis aute iure reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla…

Lorem ipsum dolor sit amet, consectetur adipisci elit, sed eiusmod tempor incidunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur. Quis aute iure reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla…

You can come back from the Deadpool For IPL 2020, the Cornitos marketing strategy involved driving fans to try their newly launched e-commerce store for buying snacks for the match through a combination of a contest and influencer outreach. While Cornitos products are available on e-grocery platforms like Amazon, Flipkart,…

You probably recognize Ryan Reynolds as an in-demand actor even though his most profitable movie appearances involve a superhero mask and layers of makeup. Now you can know him as a 2019 B2C Content Marketer of the Year finalist. That’s because Ryan has applied the same energy, determination, and commitment…

A day solely dedicated to celebrate the presence of women in our lives, the anchor amidst all the chaos, our mothers, sisters, wives and daughters, who ask for nothing in return, but give their everything to the ones they love, International Women’s Day is the opportunity pay them back in…

Adidas, one of the leading global sports brands who has never been actively associated with cricket. It had been synonymous with football, athletics, basketball and other sports, but never identified as a dedicated brand for cricket. After it has understood the vast potential of Indian market and the cricket loving…

Out of home advertising (OOH) is a form of advertising that can be found outside of a consumer’s home. Traditionally this includes everything from billboards to bus shelters, benches, and everything in-between. If you see an ad outside of your home (and it’s not on your mobile), then you are…

Coke and Pepsi are the two brands which are known for their rivalry. The soft drink market is almost a duopoly market especially when it comes to cola wars. Whenever a marketer wants to take an example of brand rivalry, his discussion will be incomplete without taking the example of…

Though Google was the most valuable brand in the world in 2017 (surpassed by Amazon), it has received significant criticism involving issues such as privacy concerns, tax avoidance, antitrust, censorship, and search neutrality. Google has announced it is considering pulling out its search engine from Australia, following a law dispute…

Lorem ipsum dolor sit amet, consectetur adipisci elit, sed eiusmod tempor incidunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur. Quis aute iure reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla…