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What is the marketing strategy of Maggi that makes you fall in love with it?

Ever wondered what makes Maggi stand prominent among all instant noodles?
Ever wondered how Maggi makes you feel like you are at home when you are actually away from home?

Well, we have an answer to that.
Maggi is an international brand that is widely known for its instant noodles, instant soup, seasonings, etc. In 1947 Nestle acquired the Maggi company.

what is the marketing strategy of maggi that makes you fall in love with it
Above image belongs to Times Magazine
A glimpse of how Maggi came into existence -:
It was Julius Maggi from Switzerland in 1872 who invented this ready to eat product. But why?

During the industrial revolution, after working relentlessly in the industries women didn’t have much time to cook.

Julius invented instant noodles that could be cooked in a few minutes and will comprise enough nutrition. Their ready-to-eat noodles and soups skyrocketed as it was easy to cook and had a delicious taste loaded with proteins.
Later, Maggi was inaugurated in India and now it has almost become a staple food of India. Whenever there’s a hurry and your stomach is growling in hunger, the first thing that comes to your mind is Maggi.

When the name Maggi pops up, you instantly think about the texture of its glossy soft noodles and its unique flavorful Maggi mix.

But how does it continue to stay prominent in the market in this competitive era?
Excluding the matter of its low cost, amazing taste and fast pace cooking, it has persistently stayed strong in the food & manufacturing industry because of its emotional marketing.

Above video belongs to maggi
Their ads are something that compels people to build brand loyalty.
Emotional marketing is a type of marketing that uses advertising to influence Human emotions to make your audience notice, remember, share, and buy.

In 2015 Maggi faced a backlash and was drenched in criticism and sarcasm.
Right after that Maggi released an Ad video that conveyed that Maggi goes under proper testing and it is safe to consume, the ad is something that will melt your heart.

Above video belongs to maggi
Emotional marketing or not, Maggi will alway stay close to our hearts. After all, it has always been our 2am snacking friend.
What are your views on this marketing strategy? How crazy are you about Maggi?