More than 95 percent of clicks go to the top four search results. When it comes to planning a digital marketing strategy, the age-old debate has been choosing between SEO and PPC. While some belief in the longevity of organic marketing through SEO, others believe in the immediate impact via…

After creating yоur РРС ассоunt structure аnd establishing stаndаrd саmраign settings, it’s time to stаrt researching аnd adding keywords tо yоur саmраigns. Having a well-researched keyword list thаt ассurаtely сар tures whаt yоu users are lооking fоr drives yоur tаrgeting аnd gets yоur аds in frоnt оf the right аudienсe.…

Over 99% of all searchers click on one of the links in the first SERP. When it comes to planning a digital marketing strategy, the two most commonly heard terms are SEO (search engine optimisation) and PPC (pay-per-click). Both of them are used to generate several benefits for your business…

90% of users will continue shopping because of a great user experience. A website is the first impression of a business. For it to be at its optimum best, it needs a lot more than to look good, it needs to be strategically functional too. When it comes to website…

94% of first impressions relate to a company’s website design.  A good first impression isn’t just important for personal meetings but for a business as well. A good web design goes far beyond an appealing website, it also helps builds customer trust, establish brand credibility and offer a host of…

53.3% of all website traffic comes from organic search. A strong online presence is the need of the hour for businesses these days. From enhancing visibility among the right audience to boosting credibility through a better ranking, digital marketing is a crucial component of success for every organization. To get…

Have you ever wondered how small businesses grow their SEO efforts on a limited budget? It all comes down to prioritizing your needs and effectively measuring your success along the way. That is key to growing your online presence while saving your business big money in the long run. Here…

68% of all trackable website traffic comes from a combination of organic and paid search tactics. SEM or Search Engine Marketing is a broad umbrella term and refers to paid strategies used by brands to boost brand visibility and conversions. The scope of SEM in digital marketing is pretty wide and includes…

81 per cent of consumers said that they need to be able to trust the brand in order to buy from them. Building a brand is a fundamental aspect not just for commercial success but also for how audiences perceive your company. Branding is a lot more than a logo,…

Brand awareness can be increased by up to 80% through Google paid ads. When it comes to wider audience reach, digital marketing is a no-brainer. However, one of the most successful and powerful mediums in the arsenal of digital marketing is PPC or pay-per-click advertising. For new businesses, getting noticed…