Google Ads alone reaches a network of more than $2 million websites and applications. Marketing is the name of the game for all companies these days. The shift to digital marketing had been steadily on the rise, however, after the COVID pandemic, its increased multi-fold. Every brand is looking for…

By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. Social media marketing is a growing phenomenon globally for brands to engage with customers and boost awareness. The ease of connectivity and multi-media options available have…

Facebook Ad impressions increased by 37% in 2019. When it comes to marketing and digital ad campaigns, social media services are among the most coveted strategies. While there are several online platforms that can help businesses boost their reach and conversions, Facebook marketing is still a popular choice. This social media…

Global spending on cognitive and AI systems will reach $57.6 billion in 2021 with 75% of commercial enterprise apps expected to use AI by 2021.  Technology has been transforming every industry since its inception at a dynamic rate. Now with AI (Artificial Intelligence) no longer just an imagined reality, its…

New Google Responsive Search Ads will show 90% more and feature higher relevancy. PPC (Pay Per Click) ad campaigns have become increasingly popular in recent years. A lot of businesses are adding paid searches to their digital marketing campaigns in a bid to improve brand visibility. Google ads have been…

E-commerce platforms are becoming increasingly popular with everyone shifting online. Not only has the digital revolution encouraged most businesses to move their operations online, but the Chinese-originated corona pandemic has mandated it as well. As businesses make the transition from physical stores to e-commerce platforms, the primary decision is which…

73% of the paid search market share belongs to Google. 75% is the average conversion rate for Google Ads. Connecting with prospective customers online has become the need of the hour for every business. Along with SEO and social media, Google Ads form an intrinsic part of every business’s digital marketing…

Social media lead conversion rates are 13% higher than the average lead conversion rate. Social media is a critical component of every digital marketing strategy. From boosting brand awareness to engaging with customers, social media content works wonders to connect with potential customers. One of the most valuable resources offered…

79% of marketers see LinkedIn as a very good source of leads.  For B2B marketers, 80% of their social media leads come from LinkedIn. A website is one of the most important components of a company’s online presence. The website is the official space for a company to distribute information…

Approximately 39% of total e-commerce traffic (worldwide) comes from search – 35% of it organic and only 4% of it through paid search ads. However, paid traffic is 50% more likely to buy from you than organic traffic (as they have a higher intent). Digital marketing services are a company’s…