Website development has become a core aspect of success for every brand out there. With everyone relying on online transactions for most of their requirements, a strong online presence has become crucial. This has become increasingly dominant in the pandemic age with social distancing and isolation affecting every business across the globe.
However, before a brand can create an effective online strategy, they need to ensure their website is functioning optimally. A leading web development company in Mumbai can help a brand gain online visibility and take advantage of new opportunities along with several other benefits.
Here we list out some of the important reasons web development is important to grow your brand in 2021.
Improves user experience
89% of consumers shop with a competitor after a poor user experience.
Every action, every new strategy by a brand has the ultimate objective of improving user experience. Increasing competition has ensured that customers are spoilt for choice when it comes to purchasing any product or service. User experience goes a long way in helping them make their final purchase decision.
A well-developed website will offer a seamless navigational experience for the user. This also ensures that every detail is easy to access ranging from product information to the purchase process.
Customise your website
66% of people prefer to look at a beautifully designed website if given 15 minutes to consume content.
For a brand, it is important to differentiate itself from its competitors and get noticed by its audience. A well-designed and professionally developed website can help with this. Instead of a standard format with lots of text information, web development companies in Mumbai can help you create a customised website best suited for your brand.
The use of videos and images is a great way of communicating large volumes of data while enhancing the attractiveness of the site. A professional company can help you develop a creative website while ensuring the heavy videos and images don’t slow it down.
Boosts brand credibility and supports sales
In 2023, e-commerce retail purchases are expected to rise from 14.1% to 22%.
The internet offers access to a gamut of opportunities for customers but unfortunately also to numerous scams and fake businesses. A well-developed website is an important way of boosting brand credibility in the eyes of the customer. Without a website, even the world’s best-designed product is going to make your customers think twice before making a purchase decision.
Additionally, during these COVID times, most transitions have sifted online. A great website can also help promote sales by offering users easy access to your products and offering them a seamless purchase experience.
Strengthen your SEO practices
Search engine optimization (SEO) is one of the most commonly adopted strategies for brands to gain visibility online. A web developer strengthens the SEO strategy by boosting your brand’s online credibility and visibility.
Search engines such as Google are looking at various parameters when it comes to ranking and a good website is high up on the list. With user experience as a prime focus, search engine algorithms prioritise websites that allow for easy navigation, load quickly and have optimised landing pages. To ensure you aren’t losing out on numerous opportunities due to a slow or cluttered website, be sure to connect with one of the leading web development companies in Mumbai today.
Boosts user engagement
User engagement is largely linked to social media these days. However, what brands tend to forget is that all engagement is ultimately directed to the website. A social media account is great to share excerpts of blogs and other content from the website, but when it comes to engagement – a lot of users are likely to come to the website for queries, concerns or more information.
An optimised website will ensure that your users are able to locate information quickly while also providing them with a platform to send their queries. Brands can also engage and interact with them timely further boosting credibility and user experience.
Web development is an important aspect of a brand’s online presence and marketing strategy. Along with the above benefits, it also offers brand access to important metrics. These may include bounce rate, regular visitors, time spent on various pages, etc. Brands can use these metrics to better target their customers and improve their overall experience. Thus a good website is non-negotiable for brands, especially in this digital age. To help you reach and exceed your website goals, connect with one of the reputed web development companies in Mumbai.