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Case Study - Best Guerilla Advertisements KitKat
152
01 Jun

Best Guerilla Advertisements in India

If you assume that marketing communications are limited to the virtual world in the 21st century then you couldn’t be any more wrong. Even though influencer marketing and ads on social media are important and have great potential for growth, traditional marketing still consumes most of the marketing budget. This…
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Surf Excel’s Ads History
157
05 May

Surf Excel’s Ads History

The War of Detergents 1991 saw the entry of yet another player in the detergent market – this time it was P&G’s Ariel, targeted at a premium level. Surf had to react to this. It underwent various changes in brand communication and was replaced by Surf Excel in 1996. The…
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