Adidas, one of the leading global sports brands who has never been actively associated with cricket. It had been synonymous with football, athletics, basketball and other sports, but never identified as a dedicated brand for cricket. After it has understood the vast potential of Indian market and the cricket loving…

Coke and Pepsi are the two brands which are known for their rivalry. The soft drink market is almost a duopoly market especially when it comes to cola wars. Whenever a marketer wants to take an example of brand rivalry, his discussion will be incomplete without taking the example of…

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