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Case Study - Flashback 2020 Holi Campaigns
184
23 Mar

Flashback to 2020 Holi Campaigns

The beauty of advertising is that a large audience can be targeted just through a few words or an interactive creative. Nowadays, advertisers follow a minimalist approach to address consumers. The message is direct and is made sure to be loud and clear for the audience to understand and empathize,…
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Case Study - The Famous Rivalry-Pepsi vs. Coca-Cola
187
10 Feb

The Famous Rivalry

Coke and Pepsi are the two brands which are known for their rivalry. The soft drink market is almost a duopoly market especially when it comes to cola wars. Whenever a marketer wants to take an example of brand rivalry, his discussion will be incomplete without taking the example of…
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Australia vs. Google - Digital Marketing
168
02 Feb

Australia V/S Google

Though Google was the most valuable brand in the world in 2017 (surpassed by Amazon), it has received significant criticism involving issues such as privacy concerns, tax avoidance, antitrust, censorship, and search neutrality. Google has announced it is considering pulling out its search engine from Australia, following a law dispute…
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