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Worldwide digital ad spend is predicted to reach over $375 billion by 2021.
When it comes to business, the number one aspect is often audience engagement. From raising brand awareness to increasing conversions, every stage of business growth begins by reaching and engaging the right audience. In recent times, technology has revolutionized the ways in which businesses can engage with their audiences.
Everything from Search Engine Optimization (SEO) to online advertising has become an important business decision. Companies are increasingly tying up with digital marketing services in Mumbai to stay ahead of the curve and stay relevant for their audiences.
Here, we bring you the latest digital marketing trends to boost audience engagement in 2021.
Content marketing
As competition in the digital space continues to increase, content marketing is the biggest weapon in one’s digital marketing strategy. The right content can help you differentiate yourself from your competitors and engage with audiences in a unique manner. With several brands selling the same product, it can be difficult to create a niche for yourself.
The right content helps brands do just that. Everything from informative blogs, industry insights, multimedia, infographics – and other engagement tools require engaging content to be well received by the audience. Additionally, content allows you to unleash your creativity and engage audiences on your terms, allowing you to position your brand as per your goals.
Social media presence
There was a time when a great website was enough of an online presence for a brand to succeed. However, while that is still an important aspect, social media presence is crucial to reach and engage audiences in current times.
Everything from Facebook ads, Instagram reels, and LinkedIn posts can work wonders in engaging audiences. Social media platforms are a great way of engaging audiences through posts, videos, media, and offers. As social media adoption rises, this platform is likely to shift from promoting brand awareness to encouraging sales as well making it an important tool for all brands in 2021. For guidance in creating a valuable social media presence, consult with a digital marketing agency today.
Video Marketing
When you combine video with full-page ads, you can boost engagement by 22%.
The video has emerged as one of the biggest engagement tools for brands online. Large volumes of data can be delivered in creative ways to the audience. Additionally, videos have become the preferred medium for audiences when online. These can be on YouTube, on a brand’s website, or even on their social media accounts.
Videos can help communicate important information, drive website traffic, boost engagement significantly, and even help drive sales. To ensure your video is engaging, be sure to finalize content that is relevant to your audiences.
Email campaigns
Email marketing campaigns yield the highest return on investment for small businesses.
An effective engagement medium in digital marketing, emails are a great way to reach and engage audiences. This tool helps brands reach out to new customers as well as build valuable relationships with existing customers.
Brands can use email to engage audiences in numerous ways by promoting offers, offering downloadable material, sharing relevant content based on past purchases, etc.
Influencer-based promotions
Influencers are a great way for brands to engage with their target audience. These days buying decisions are based on a lot more than just the utility of the product. Everything from a brand’s perceived environmental responsibility to sustainability to local manufacturing and other factors can impact purchase decisions.
By partnering with influencers that are popular with your target audience, you can set yourself apart from the competition and get noticed. This also helps you portray the unique aspects of your brand effectively to the audience.
When it comes to promoting a brand, boosting audience engagement is a number one priority. The digital medium allows brands across the world to easily connect with their customers. However, in the midst of widespread competition, reaching the right audience, and engaging them effectively can be a huge task.
To get your brand at the forefront, there are a variety of digital marketing strategies that can be deployed. To know more about these and how to utilize them effectively, be sure to get in touch with a digital marketing agency in Mumbai.
