Basic Website Design Elements Every Business Should Have

Dominate your competition with these must-have website design elements

Slow-loading websites lead to a $2.6 billion revenue loss each year.83% of people expect a website to load in 3 seconds or less.

Introduction

Whether you are a start-up or a multinational conglomerate, your business needs a great website. A website is typically the first impression for a prospective customer. The website design decides whether you’re customer will stay long enough to make a purchase or move on to a competitor.

There are several factors that determine the success of a website. It isn’t just about the information provided, but also how the information is provided for the target customer. A great website development company will be able to help you instil core design elements that allow for better user experience.

Here are some critical website design elements for every business.

Easy navigational website

A well-organised navigational menu and search bar are non-negotiable when it comes to website design. Every person that visits your website should be easily able to find whatever product or information they need. Also, each business will have a unique navigation bar based on the nature of their product or service. If you’re unsure about the style to adopt, be sure to get guidance from a professional web development company.

Access to information

89% of consumers shop with a competitor after a poor user experience.

Whether its information about the company, a product or contact details – every visitor should know where to click to receive information. A confusing web design can lead to a frustrated visitor. Not everyone is going to scroll through the entire site if they need a specific piece of information. Chances are, they’ll simply go to another site with a better design costing you a sale.

Be graphic-friendly

Graphics and videos are a great way to capture visitor attention. Most people scan a website for a few seconds when they visit. A good picture that represents your product or the emotion underlining your business can be highly beneficial. Be careful not to overload your website though. Too many photos or general photos that do not have much earning for your individual brand can overwhelm the visitor and work against you.

62% of Gen Z and Millennial consumers want visual search more than any other new technology.

Content Writing

38% of people will stop engaging with a website if the content or layout is unattractive.

The first look of a website needs to be impressive but so does the content. Using the right terms and keywords used by target customers on your website can allow for better connectivity. Well-written content can play a big role in communicating what your product or service is to the company. Great content can go a step further and let them know how this product or service will benefit them. Remember to speak to the audience in the language they understand and enjoy.

Optimised site across devices

Gone are the days when the desktop was used for surfing the internet. These days people use their smartphones or tablets to research information and make a larger number of purchases. A website that is not responsive across devices is likely to lose out to a competitor with a better and faster loading website. Professional web development companies will be able to design a visually-appealing website that works perfectly across devices for increased customer reach.

40% of smartphone and tablet owners search for B2B products on those devices. 74% of users are more likely to return to mobile-friendly websites.

Action-oriented CTA

This is the crux of your website. All your content and designing efforts are ultimately to encourage the customer to make a purchase. A simple, clear and direct Call-To-Action (CTA) is more likely to attract customers towards taking an action. Make sure that the CTA is clearly visible and stands apart from the rest of the content. Terms like ‘Buy now’, ‘Avail discount’, ‘Free trial’ or ‘Get a consultation’ are great examples that encourage activity.

Contact details

44% of website visitors will leave a company’s website if there’s no contact information or phone number.

Customers need to feel secure before making a purchase. A website without contact information seems fraudulent making customers nervous. Clear contact details are a great way to enhance company credibility and open channels of communication with customers.

Conclusion

Customised web development services have become the need of the hour. As competition increases and attention span of the customer decreases, making the right first impression is essential. To get your business and website noticed, be sure to reach out to a leading web development company today.