High-quality content and link building are the two most important signals used by Google to rank your website for search.
SEO companies have often played a vital role in formulating an online marketing strategy. Getting noticed by your target audience at the right time to lead to a conversion is the hallmark of a great SEO strategy. Yet, a lot of companies are losing out because their website isn’t optimised for search engines, primarily Google. With competitors multiplying every day, getting a top rank has become a leading priority.
61% of marketers say that improving SEO and growing their organic presence is their top inbound marketing priority.
As businesses share exhaustive information on their website to educate customers, enterprise SEO has become the need of the hour.
Enterprise SEO optimises your website to get maximum visibility by priority customers and rank higher on Google. It uses the combination of Google’s algorithm and your website’s content to get you a higher ranking. This holistic strategy takes into account all of Google’s current ranking parameters while being scalable to adapt to any changes as they occur.
In case you’re wondering why Google is being referenced more than the other search engines – Google accounted for just over 75% of all global desktop search traffic, followed by Bing at 9.97%, Baidu at 9.34%, and Yahoo at 2.77% in 2019! To get noticed, you need to be visible on Google.
Here’s how partnering with an SEO agency can help your business:
Drives valuable traffic
Organic search drives more than 50 percent of all website traffic. Paid drives 10 percent.
Getting noticed is important, but getting noticed by your target audience is what drives sales. Enterprise SEO helps your business get noticed by prospective customers that are likely to make a purchase. Exceptional content may get you traffic, but without the right SEO strategy, you may not reach your target customers. Enterprise SEO studies the behaviour patterns of your prospective customers and identifies the keywords and search terms that invite them in.
Expand your customer base
Google received nearly 2.3 trillion searches in 2019.
This staggering number is not to be taken lightly. As the world turns digital, an increasing number of customers are turning to Google to make their decisions. In fact, a large number of people now search for a product on Google before visiting a shop to make a purchase. This shift allows for companies to get noticed by a far diverse group of people in a short amount of time. Further, reaching the right audience can allow for better conversion, increased sales and a larger customer base.
Local business benefits
For the longest time, local businesses felt overshadowed by the big corporations when it came to digital marketing strategies. However, according to Google, searches with the phrase, “near me,” have increased by more than 500 percent in the past few years.
These days customers want everything nearby – be it a restaurant, retail shop, designer showroom or even an activity centre. By partnering with leading SEO agencies, local businesses can receive a massive boost. Further, a positive experience for a customer in the neighbourhood is more likely to lead to a repeat experience.
72% of consumers who did a local search visited a store within five miles
Track your progress
Creating and implementing any strategy takes time and effort. Determining the success of every strategy is crucial to know what’s working and what needs modification. With enterprise SEO, businesses can track and measure every aspect of the strategy. Reports and tools clearly indicate number of visits, driving forces for these visits, number of sales conversions and factors supporting conversions.
Be a closer
SEO offers a 14.6 percent close rate, which is eight times higher than traditional marketing at 1.7%
Enterprise SEO assists in closing a sale by finding customers at every stage of their purchase. Repeated interactions with a customer build credibility and brand recognition. Instead, of appearing just at the time of sale, enterprise SEO guides prospective customers to your website at every stage. This familiarity is what tilts customers towards a brand when making the final decision to purchase a product or service.
The best SEO company can help thin the competition herd and direct customers to your brand. Along with boosting your brand’s visibility enterprise SEO also helps curb any potential negativity online that could hurt your brand’s reputation. If you’re looking to get noticed by prospective customers with a holistic enterprise SEO strategy, you can reach out to Matrix Bricks.