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59% of consumers have higher expectations for customer service than they did a year ago. Gone are the days when businesses would rely on print media and billboards to advertise their products. These days everything is online. Digital marketing has become the number one aspect for all businesses, new and…

These days every business is shifting online. The ease of running a website or online store as compared to the hassles of a physical location has led to massive adoption of the internet for most business hubs. The COVID-19 pandemic further catalyzed this movement leading to an increased emergence of…

There are 1.82 billion daily active users on Facebook, as of 2020, and over 2.7 billion monthly active users. With Facebook being one of the most popular social media platforms, businesses are increasing their presence here. The ability to use multiple pages, interact with customers, run ads, and encourage purchases,…

76% of people who search for something nearby on a smartphone will visit a business within one day. PPC (Pay-Per-Click) campaigns are a leading way for brands to reach audiences quickly and promote their products. Done correctly, PPC can be an effective strategy, however, overextending can be financially expensive. PPC…

About 79% of B2B marketing companies and agencies report that email is their most successful channel for distributing their content. Email marketing plays an important role in helping businesses communicate with customers and improve reach. Even in this age of social media, email marketing is an important tool in the digital…

Content marketing generates over three times as many leads as outbound marketing and costs 62% less. One of the most common questions asked when it comes to formulation content is whether to opt for a content marketer or copywriter. A lot of people use these terms interchangeably with most not…

70% of “shopping enthusiasts” turn to Instagram for product discovery. (Instagram) In a world where bite-sized content is done in creative ways and is the best way to engage audiences, it is no surprise that Instagram Reels have become a dominant marketing medium. The best social media marketing services in…

High-quality content is the number one focus when it comes to any SEO or digital marketing strategy. The top SEO companies in Mumbai will always stress the importance of relevant and updated content on the website to drive traffic, rank better, and boost brand credibility. However, in the zeal to…

Google will comprise a 2℅ “Regulatory operating cost” surcharge to advertisers according to an email sent to Google advertised on Tuesday, invoices for ads served in India and Italy. This tax will be applied on a reservation basis to ads purchased through Google ads and for Youtube placements. Google was…