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The internet is constantly changing and digital marketing is growing bigger and better every year. Earlier, concepts like SEO and online advertising were an optional addition to a brand’s marketing efforts. However, these days, with everything online, digital marketing is the key to staying relevant in the competitive landscape. The…

By the year 2021, worldwide retail e-commerce sales will reach $4.9 trillion. When it comes to an e-commerce business, digital marketing campaigns are a regular occurrence. From promoting brand awareness to reaching new potential customers, advertising plays a huge role in supporting an e-commerce business. E-commerce advertising refers to the…

90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. When we think of the word traffic, we often think of busy roads with too many people hoping to get to the same destination. While this may seem upsetting on the road, when…

Traffic brought through PPC advertising yields 50% more conversions than organic advertising. Conversions, brand awareness, promotions – there may be numerous goals for a digital marketing campaign. However, a prominent one is always generating leads. One of the avenues through which brands pursue this is through pay-per-click advertising (PPC) campaigns.…

When conducting a home search, 99% of millennials and 90% of older boomers search online first. Social media has been a boon for several industries, one of which is real estate. Establishing a brand presence on social media can go a long way in helping realtors increase their reach and…

Worldwide digital ad spend is predicted to reach over $375 billion by 2021. When it comes to business, the number one aspect is often audience engagement. From raising brand awareness to increasing conversions, every stage of business growth begins by reaching and engaging the right audience. In recent times, technology…

In 2020, there are 58 billion unique indexed webpages in Google search, up 38.1% in five years. SEO is an important buzzword for anyone looking to grow their business online. There are several aspects that go into a successful SEO campaign. While some of them may involve complicated algorithms, simple…