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SEO mistakes that harm your website and their solutions 95% of websites have technical SEO errors. SEO, or search engine optimisation, is an organic method of increasing website traffic and boosting your rank. For every online business looking to succeed, adopting good SEO practices is crucial. However, a lot of…

58% of millennials purchased something due to an online or social media ad. Pay-per-click (PPC) advertising is one of the preferred ways to boost brand visibility quickly and generate quality leads. When done effectively, this marketing medium can work wonders to boost your business’s growth and visibility. As companies can…

As of 2021, there are over two million podcasts and more than 48 million podcast episodes, a significant increase from 500,000 active podcasts in 2018. Businesses have been engaging social media platforms actively in the past few years to connect better with their audience. From creative videos to funny memes,…

By 2021, mobile devices are expected to influence over $1.4 trillion worth of local sales. When it comes to an online business, a primary aspect of focus for any SEO firm in Mumbai will be getting a good Google ranking. As the leading search engine, it is important for a…

59% of consumers have higher expectations for customer service than they did a year ago. Gone are the days when businesses would rely on print media and billboards to advertise their products. These days everything is online. Digital marketing has become the number one aspect for all businesses, new and…

These days every business is shifting online. The ease of running a website or online store as compared to the hassles of a physical location has led to massive adoption of the internet for most business hubs. The COVID-19 pandemic further catalyzed this movement leading to an increased emergence of…

There are 1.82 billion daily active users on Facebook, as of 2020, and over 2.7 billion monthly active users. With Facebook being one of the most popular social media platforms, businesses are increasing their presence here. The ability to use multiple pages, interact with customers, run ads, and encourage purchases,…

76% of people who search for something nearby on a smartphone will visit a business within one day. PPC (Pay-Per-Click) campaigns are a leading way for brands to reach audiences quickly and promote their products. Done correctly, PPC can be an effective strategy, however, overextending can be financially expensive. PPC…

About 79% of B2B marketing companies and agencies report that email is their most successful channel for distributing their content. Email marketing plays an important role in helping businesses communicate with customers and improve reach. Even in this age of social media, email marketing is an important tool in the digital…