Digital Marketing

E-commerce platforms are becoming increasingly popular with everyone shifting online. Not only has the digital revolution encouraged most businesses to move their operations online, but the Chinese-originated corona pandemic has mandated it as well. As businesses make the transition from physical stores to e-commerce platforms, the primary decision is which…

73% of the paid search market share belongs to Google. 75% is the average conversion rate for Google Ads. Connecting with prospective customers online has become the need of the hour for every business. Along with SEO and social media, Google Ads form an intrinsic part of every business’s digital marketing…

Social media lead conversion rates are 13% higher than the average lead conversion rate. Social media is a critical component of every digital marketing strategy. From boosting brand awareness to engaging with customers, social media content works wonders to connect with potential customers. One of the most valuable resources offered…

79% of marketers see LinkedIn as a very good source of leads.  For B2B marketers, 80% of their social media leads come from LinkedIn. A website is one of the most important components of a company’s online presence. The website is the official space for a company to distribute information…

Approximately 39% of total e-commerce traffic (worldwide) comes from search – 35% of it organic and only 4% of it through paid search ads. However, paid traffic is 50% more likely to buy from you than organic traffic (as they have a higher intent). Digital marketing services are a company’s…

75% of consumers admit to making judgements on a company’s credibility based on the company’s website design In the digital age, a large number of marketing campaigns and strategies are dedicated to bringing customers to their websites. Be it through organic marketing or pay-per-click advertising, increasing traffic and website visitors…

On average, 41% of clicks go to the top 3 paid ads on the search results page. With competition constantly increasing and businesses vying to get in front of prospective customers, PPC management has an important component of the digital marketing plan. Pay-Per-Click (PPC) strategies are evolving just like every…

61 million LinkedIn users are senior-level influencers and 40 million are in decision-making positions. Advertising on LinkedIn can help you connect with and target a wide range of professional buyers with sufficient purchasing power.  Most people associate LinkedIn with networking and strengthening business associations, however, this platform also serves as…

Long-tail keyword searches have a click-through rate of 3% to 5% higher than generic searches. Ask anyone working in SEO services as to what is the most crucial element in getting your site ranked and visible, and they’ll say ‘keywords’. The right keyword usage can work wonders for your website’s…

54% of social browsers use social media to research products. As competition gets fiercer, brands are constantly looking for new and innovative ways to stand out. A strong online presence is a crucial factor for a business to get noticed by customers and position itself in the industry. One of…