The king of search results, Google, has announced a Page Experience update which will be rolled out in 2021. Being the premier platform for all searches, Google is always evolving and updating its algorithm to better suit its users. And the latest update plans to do just that. What it…

Make use of LinkedIn’s latest advertising features in 2020 LinkedIn Marketing delivers up to 2 times higher engagement rate for marketers. The ongoing market has made everything digital. While online marketing campaigns and advertisements were an important aspect of all social media ads services, they have become even more so…

Tips to reduce website bounce rate that actually work A 500ms connection speed delay results in up to a 26% increase in peak frustration and up to an 8% decrease in engagement. Every digital marketing campaign and SEO strategy is centred on creating an optimized experience for the user. A…

Why LinkedIn is important for a B2B marketer LinkedIn is 277% more effective at lead generation than Facebook and Twitter. B2B marketing can be a challenging task. A lot of times businesses are left without buyers because they weren’t a part of the buying process. To successfully complete a sale,…

The average conversion rate on Amazon is 9.55%. The average e-commerce conversion rate for websites other than Amazon is about 1.33%. When it comes to a digital marketing strategy, the first thought is often a good Google ranking. However, a very close second these days is advertising on Amazon. This…

The average conversion rate for long-tail keywords is 36%. Keywords are easily one of the most popular terms in relation to SEO services, Google rankings, and any digital strategy. The right keywords can work wonders in boosting your Google ranking and getting you noticed by your target audience. However, simply…

Winning SEO Strategies to Succeed in E-commerce Content Marketing Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. An e-commerce store can offer your business a huge boost. However, first you need to be able to direct online customers to your store. Making…

Protect your website from negative SEO  On average 30,000 new websites are hacked every day. In the hopes of getting noticed by the target audience and receiving a higher Google ranking, SEO services have increased high in demand. However, for every yang, there is a yin and in the digital world, it…

An average small or medium business spends $90,000–$120,000 a year on their PPC ads. Generating traffic is one of the most important tasks for a business. Getting people to come to your website and learn about your business plays a huge role in boosting the bottom-line. However, simply getting visitors…

Optimise your website for lead generation with these 5 simple steps 61% of B2B marketers think generating high-quality leads is one of their biggest challenges. Introduction Your website is one of the most important components of your marketing strategy. Every campaign is run with a view to boosting your website…